Mozes

About Mozes

Founded in 2005, Mozes, Inc. carved out a niche in the burgeoning mobile marketing landscape from its headquarters in Palo Alto, CA. The company developed a platform that enabled brands, initially focused on the music industry, to create and manage interactive mobile campaigns centered around text messaging. This allowed artists and record labels to directly engage with their fan bases through promotions, contests, and exclusive content delivery.

The business model centered on providing this mobile marketing toolkit to clients, such as the Universal Motown Records Group, which utilized the platform for over 60 of its artists, including prominent names like Akon, Hinder, and Godsmack. The service was permission-based, ensuring it was free of spam and without cost to the end-consumer. For example, a fan attending a concert could text a keyword to win a backstage pass, and in the process, opt-in to the artist's mobile fan list for future updates, wallpapers, and special offers. This strategy provided a direct and instantaneous communication channel, a valuable asset for fan engagement and promotion in the pre-smartphone era. The company's value proposition was recognized by industry leaders, with Universal Motown's chairman citing Mozes as the clear choice for connecting artists with their fans.