T
The Souled Store
The Souled Store bring to you awesome t-shirts, framed prints, badges, notebooks, coasters
About The Souled Store
The Souled Store is a direct-to-consumer (D2C) brand that designs, manufactures, and retails apparel and merchandise centered around pop-culture themes. The company's product line includes a wide range of items such as t-shirts, hoodies, and other apparel, all featuring designs inspired by popular movies, TV shows, and superheroes.
The company's business model is focused on a direct relationship with its customers, primarily through its e-commerce platform. This allows for greater control over the customer experience and brand messaging. The target market for The Souled Store is predominantly young, digitally-savvy individuals between the ages of 16 and 35, who are passionate about expressing their fandoms. The company reaches this demographic through a strong social media presence and by collaborating with influencers and celebrities.
By curating content that aligns with the interests of Gen Z and millennials, The Souled Store has built a significant online presence and brand recognition. The company's revenue is generated through the online sale of its merchandise. The brand has achieved an annual recurring revenue of INR 400 Cr in gross merchandise value (GMV) for the fiscal year 2024 and is aiming for a 15% EBITDA margin, with a goal to exceed INR 1,000 Cr in GMV in the coming years.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- Mumbai, India
- Employees
- 955
- Open positions
- 35
- Dealroom signal
- 92.8/100
- Industry
- Fashion
- Sub-industry
- Accessories
- Sector
- Fashion, Shoes, Wearable, Hard Tech
- Technology
- Hardware, Connected Device
- Business model
- Manufacturing
- Client focus
- b2c
- Investment activity
- 1 company, latest Apr 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ANGEL✓Equity / VC | Oct 2024 | — | — | Hardik Pandya | ↗ |
| SERIES C✓Equity / VC | Mar 2023 | $16M | $66M | Elevation Capital · Xponentia Capital Partners · RPSG Capital | ↗ |
Growth signals
Latest recorded traffic for The Souled Store is 8.3M monthly website visits, up 9.2% over the last three months. The Souled Store's team grew 19.7% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Hardik Pandya
Series A10 investors entered at this stage
RPSG Capital
Elevation Capital
Sahil Barua
Rohit Kapoor- GSGunjan Soni
Ramakant Sharma- RBRevant Bhate
Mukund Kulashekaran
Ashish Goel- VDVarun Duggirala
Series B and later1 investor entered at this stage
Xponentia Capital Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about The Souled Store on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See The Souled Store’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.