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The New Primal
Leader in grass-fed, grass-finished, an pasture-raised meat snacks
About The New Primal
The New Primal was founded in 2010 by Jason Burke. Burke, who previously worked in corporate sales, started the company after leaving his job to build a business focused on clean-ingredient snacks.
The company initially launched with a line of meat jerky sticks. Over the years, The New Primal has expanded its product offerings to include a variety of condiments, sauces, meat rubs, marinades, and seasonings. The brand emphasizes the use of clean and simple ingredients in all its products, catering to a health-conscious consumer base.
The New Primal's business model involves both direct-to-consumer sales and retail distribution. Its products are available in thousands of stores across the country. The company has successfully raised capital to support its growth, securing $21.2 million over six funding rounds from five investors.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Sep 2025 | $0 | — | SG Credit Partners | ↗ |
| SERIES B✓Equity / VC | Jul 2021 | $15M | $60M | Manna Tree | — |
Growth signals
Latest recorded traffic for The New Primal is 35K monthly website visits, down 41.7% over the last three months. The New Primal's team grew 9.5% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Good Growth Capital
Third Prime Capital- OVOne Degree Ventures
Daniel Demere
Manna Tree
Series B and later1 investor entered at this stage
- SPSG Credit Partners
Other known investors2 additional known investors
Constellation Capital (NYC)- SPSteve Parker.
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about The New Primal on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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