R
Rootine
Optimizing health and human performance with precision nutrition
About Rootine
Rootine operates in the personalized health and wellness market, offering tailored nutrient solutions based on individual DNA and blood tests. The company targets health-conscious consumers seeking to optimize their nutrient intake and overall well-being. Rootine's business model revolves around selling personalized vitamin and supplement subscriptions, which are regularly updated based on new research and user data. Revenue is generated through these subscription fees. The company leverages advanced scientific research and data analytics to provide customized health recommendations, ensuring that each customer receives a unique formula tailored to their specific needs. Rootine's core product is its Smart Multivitamin, which adapts to the user's changing health requirements over time. The company also offers adaptogen powder blends targeting sleep, stress, and mood, addressing key concerns that disrupt circadian health. Rootine's approach challenges the conventional one-size-fits-all model by providing highly personalized health solutions.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2018
- Headquarters
- Nashville, United States
- Employees
- 3
- Open positions
- None listed
- Dealroom signal
- 59.5/100
- Industry
- Sports, Food
- Sub-industry
- Innovative Food
- Sector
- eCommerce & Marketplaces, Dietary Supplements, DNA, Genetics and genomics, Superfood, Nutrition, Genome Engineering, Direct-to-Consumer
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Feb 2025 | $0 | — | Rhodium | ↗ |
| SERIES A✓Equity / VC | Sep 2022 | $10M | $40M | DSM Venturing · Techstars · Relevance Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Rootine is 12K monthly website visits, up 51.9% over the last three months. Rootine's team declined 25% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Almoayed Ventures
LaunchTN
Duro- DVDSM Venturing
Cleo Capital
Novogenia
Series A3 investors entered at this stage
Right Side Capital Management
Techstars- RVRelevance Ventures
Other known investors4 additional known investors
Rhodium
For Good Ventures
Riyadh Techstars Accelerator
Whistler Capital Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Rootine on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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