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Rootine
eCommerce & Marketplaces · Nashville, United States · Founded 2018
Optimizing health and human performance with precision nutrition MoreLess
Rootine operates in the personalized health and wellness market, offering tailored nutrient solutions based on individual DNA and blood tests. The company targets health-conscious consumers seeking to optimize their nutrient intake and overall well-being. Rootine's business model revolves around selling personalized vitamin and supplement subscriptions, which are regularly updated based on new research and user data. Revenue is generated through these subscription fees. The company leverages advanced scientific research and data analytics to provide customized health recommendations, ensuring that each customer receives a unique formula tailored to their specific needs. Rootine's core product is its Smart Multivitamin, which adapts to the user's changing health requirements over time. The company also offers adaptogen powder blends targeting sleep, stress, and mood, addressing key concerns that disrupt circadian health. Rootine's approach challenges the conventional one-size-fits-all model by providing highly personalized health solutions. Keywords: personalized health, DNA tests, blood tests, nutrient optimization, wellness, subscription model, Smart Multivitamin, adaptogen blends, circadian health, data analytics.
Company overview
Rootine company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2018
- Headquarters
- Nashville, United States
- Employees
- 3
- Open positions
- None listed
- Dealroom signal
- 59.5
Valuation & funding
Rootine funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Feb 2025 | $0 | — | Rhodium | ↗ |
| SERIES A✓Equity / VC | Sep 2022 | $10M | $40M | DSM Venturing · Techstars · Relevance Ventures | ↗ |
| SEED✓Equity / VC | Aug 2021 | $3M | $12M | LaunchTN · Duro · DSM Venturing · Cleo Capital | — |
| SEEDEquity / VC | Apr 2021 | $0 | — | Almoayed Ventures | — |
| CONVERTIBLE✓Equity / VC | Jan 2018 | $100K | — | Right Side Capital Management · Techstars | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $2.5M | 0% | 3 |
| 2025 | $2.5M | 0% | 4 |
| 2024 | $2.5M | 0% | 7 |
| 2023 | $2.5M | +163.4% | 20 |
| 2022 | $949K | — | 20 |
Growth signals
Rootine website traffic
Latest recorded traffic for Rootine is 12K monthly website visits, up 51.9% over the last three months. Rootine's team declined 25% over the past year.
Comparisons
Rootine compared with similar companies
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Talent graph
Rootine's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Rootine has talent and traffic
team presence
In the news
Latest news about Rootine
Recent press, funding announcements, and product moves mentioning Rootine — open to read from the original sources.
Market sentiment
What the market is saying about Rootine
An AI-synthesized read of the highest-engagement posts about Rootine on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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