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The Floow
Telematics data solutions for motor insurance carriers
About The Floow
The Floow is a telematics service provider that delivers connected insurance solutions for motor insurers globally. Founded in Sheffield, UK, in 2012 by Aldo Monteforte and Dr. Sam Chapman, the company's mission is to make mobility safer and smarter. The founders aimed to transform the insurance industry by using data and social sciences to understand and influence driver behavior.
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The company operates as a SaaS provider, processing raw mobility data from sources like smartphones, aftermarket devices, and original equipment manufacturers (OEMs) into actionable insights such as driver scores and analytics. Its device-agnostic platform is designed to accept data from any mobility sensor. The Floow's primary clients are insurance carriers, who use the technology for usage-based and behavior-based insurance products, enabling more accurate risk assessment and pricing compared to traditional models. The company's solutions include FloowDrive, FloowFleet for small fleets, FloowKit for app integration, and FloowScore. It also offers FloowClaims, a suite of products for claims professionals.
In February 2022, Otonomo Technologies announced a definitive agreement to acquire The Floow in a cash and stock deal valued at up to $69 million. This followed a merger between Otonomo and Urgently. Subsequently, in September 2024, Urgently completed a strategic divestiture of The Floow, returning 51% ownership to The Floow's management team while retaining a 49% stake. This move allowed The Floow to return to independent operations. The company has secured investments from entities including Direct Line Group, Fosun Capital Group, and United Electronics Co.
At a glance
- Status
- Acquired
- Founded
- 2012
- Headquarters
- Sheffield, United Kingdom
- Employees
- 90
- Open positions
- None listed
- Dealroom signal
- 60.3/100
- Industry
- Fintech
- Sub-industry
- Insurance, Mobility, Navigation & Mapping, Autonomous & Sensor Tech
- Sector
- Fintech, Automotive, Telematics, Public Safety, Car Insurance, Personal Safety
- Technology
- Big Data, IoT InternetOfThings
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Feb 2022 | $69M | $69M | Otonomo | ↗ |
| GRANT✓Other financing | Feb 2019 | $158K | — | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for The Floow is 1.3K monthly website visits, down 27.8% over the last three months. The Floow's team grew 0% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Fosun Group
Other known investors2 additional known investors
Otonomo
Tech Nation
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about The Floow on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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