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The Floow
Fintech · Sheffield, United Kingdom · Founded 2012
Telematics data solutions for motor insurance carriers MoreLess
The Floow is a telematics service provider that delivers connected insurance solutions for motor insurers globally. Founded in Sheffield, UK, in 2012 by Aldo Monteforte and Dr. Sam Chapman, the company's mission is to make mobility safer and smarter. The founders aimed to transform the insurance industry by using data and social sciences to understand and influence driver behavior.
The company operates as a SaaS provider, processing raw mobility data from sources like smartphones, aftermarket devices, and original equipment manufacturers (OEMs) into actionable insights such as driver scores and analytics. Its device-agnostic platform is designed to accept data from any mobility sensor. The Floow's primary clients are insurance carriers, who use the technology for usage-based and behavior-based insurance products, enabling more accurate risk assessment and pricing compared to traditional models. The company's solutions include FloowDrive, FloowFleet for small fleets, FloowKit for app integration, and FloowScore. It also offers FloowClaims, a suite of products for claims professionals.
In February 2022, Otonomo Technologies announced a definitive agreement to acquire The Floow in a cash and stock deal valued at up to $69 million. This followed a merger between Otonomo and Urgently. Subsequently, in September 2024, Urgently completed a strategic divestiture of The Floow, returning 51% ownership to The Floow's management team while retaining a 49% stake. This move allowed The Floow to return to independent operations. The company has secured investments from entities including Direct Line Group, Fosun Capital Group, and United Electronics Co.
Keywords: telematics, connected insurance, mobility data, insurtech, usage-based insurance, driver behavior, risk assessment, data analytics, automotive technology, fleet management, driver scoring, motor insurance, mobility intelligence, SaaS, claims management, predictive analytics, road safety, vehicle data, smartphone as a sensor, behavioral science
Company overview
The Floow company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2012
- Headquarters
- Sheffield, United Kingdom
- Employees
- 90
- Open positions
- None listed
- Dealroom signal
- 60.3
Valuation & funding
The Floow funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Feb 2022 | $69M | $69M | Otonomo | ↗ |
| GRANT✓Other financing | Feb 2019 | $158K | — | Undisclosed | — |
| EARLY VC✓Equity / VC | Mar 2017 | $17M | $66M | Fosun Group | — |
| SUPPORT PROGRAM✓Other financing | Dec 2015 | $0 | — | Tech Nation | — |
| GRANT✓Other financing | Feb 2015 | — | — | Undisclosed | — |
| SEED✓Equity / VC | Jul 2014 | Fosun Group | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
Growth signals
The Floow website traffic
Latest recorded traffic for The Floow is 1.3K monthly website visits, down 27.8% over the last three months. The Floow's team grew 0% over the past year.
Comparisons
The Floow compared with similar companies
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Talent graph
The Floow's talent
Source: Dealroom Talent Intelligence.
Investors
3 investors on The Floow's cap table
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Global footprint
Where The Floow has talent and traffic
team presence
In the news
Latest news about The Floow
Recent press, funding announcements, and product moves mentioning The Floow — open to read from the original sources.
Market sentiment
What the market is saying about The Floow
An AI-synthesized read of the highest-engagement posts about The Floow on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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