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ThingCo

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AI-powered voice telematics for the insurance industry

London, United KingdomFounded 2018Fintech
Valuation $10–25M Last recorded · 2025
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $0–10M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for ThingCo and the history behind them.

About ThingCo

ThingCo is an insurtech company founded in London in 2018 by Mike Brockman and Jonathan Valentine, focusing on next-generation telematics solutions. Brockman, a veteran with over four decades in motor insurance, previously founded the actuarial firm EMB in 1993 and pioneered telematics-only insurance in the UK with InsureTheBox in 2009. His experience and vision to evolve the telematics model led to the creation of ThingCo, aiming to provide a solution valued by both insurers and consumers.

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The company develops and provides a suite of B2B and B2C products and services built on a state-of-the-art, fully encrypted telematics platform using Amazon Web Services (AWS) IoT serverless technology. ThingCo's core product is a solar-powered, self-install device named Theo, which integrates AI-driven voice technology, powered by Alexa, to offer real-time driver engagement and risk reduction. The device collects granular, second-by-second driving data, including high-frequency g-force data in a crash, enabling a smart First Notice of Loss (FNOL) process that can instantly relay accident details to operation centers. This transforms the claims process for both the customer and the insurance provider.

ThingCo's business model serves both insurers and consumers directly. For insurers, it provides data-driven insights to improve underwriting, reduce claims losses, and lower loss ratios. For consumers, the company sells the Theo device directly, often bundled with rewards and secondary insurance benefits, aiming to create a product that customers value in its own right beyond just cheaper insurance. The company has secured multiple funding rounds, including investments from BHL (UK) Holdings, the majority owner of Compare The Market, to fuel its growth, product development, and market expansion.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2018
Headquarters
London, United Kingdom
Employees
23
Open positions
None listed
Dealroom signal
83.8/100
Industry
Fintech
Sub-industry
Insurance
Sector
Fintech, Automotive, Telematics, Car Insurance, Insurtech Underwriting, PandC Insurance, Hard Tech, DT and LS
Technology
Deep Tech, IoT InternetOfThings
Business model
SaaS
Client focus
b2b, b2c

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Jul 2025 $2.6M $20M Brands Home & Leisure (BHL) Group ↗
OtherOther financing Aug 2023 $0 — Prefcap —
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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

ThingCo website traffic

Latest recorded traffic for ThingCo is 2.3K monthly website visits, up 21.1% over the last three months. ThingCo's team grew 27.8% over the past year.

Latest monthly visits2.3K 3-month web change+21.1% 1-year team growth+27.8%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • BGL Group

Series A1 investor entered at this stage

  • Brands Home & Leisure (BHL) Group

Other known investors1 additional known investor

  • Prefcap
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇬🇧 United Kingdom100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about ThingCo on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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