T
ThingCo
AI-powered voice telematics for the insurance industry
About ThingCo
ThingCo is an insurtech company founded in London in 2018 by Mike Brockman and Jonathan Valentine, focusing on next-generation telematics solutions. Brockman, a veteran with over four decades in motor insurance, previously founded the actuarial firm EMB in 1993 and pioneered telematics-only insurance in the UK with InsureTheBox in 2009. His experience and vision to evolve the telematics model led to the creation of ThingCo, aiming to provide a solution valued by both insurers and consumers.
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The company develops and provides a suite of B2B and B2C products and services built on a state-of-the-art, fully encrypted telematics platform using Amazon Web Services (AWS) IoT serverless technology. ThingCo's core product is a solar-powered, self-install device named Theo, which integrates AI-driven voice technology, powered by Alexa, to offer real-time driver engagement and risk reduction. The device collects granular, second-by-second driving data, including high-frequency g-force data in a crash, enabling a smart First Notice of Loss (FNOL) process that can instantly relay accident details to operation centers. This transforms the claims process for both the customer and the insurance provider.
ThingCo's business model serves both insurers and consumers directly. For insurers, it provides data-driven insights to improve underwriting, reduce claims losses, and lower loss ratios. For consumers, the company sells the Theo device directly, often bundled with rewards and secondary insurance benefits, aiming to create a product that customers value in its own right beyond just cheaper insurance. The company has secured multiple funding rounds, including investments from BHL (UK) Holdings, the majority owner of Compare The Market, to fuel its growth, product development, and market expansion.
At a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- London, United Kingdom
- Employees
- 23
- Open positions
- None listed
- Dealroom signal
- 83.8/100
- Industry
- Fintech
- Sub-industry
- Insurance
- Sector
- Fintech, Automotive, Telematics, Car Insurance, Insurtech Underwriting, PandC Insurance, Hard Tech, DT and LS
- Technology
- Deep Tech, IoT InternetOfThings
- Business model
- SaaS
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Jul 2025 | $2.6M | $20M | Brands Home & Leisure (BHL) Group | ↗ |
| OtherOther financing | Aug 2023 | $0 | — | Prefcap | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for ThingCo is 2.3K monthly website visits, up 21.1% over the last three months. ThingCo's team grew 27.8% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
BGL Group
Series A1 investor entered at this stage
- BGBrands Home & Leisure (BHL) Group
Other known investors1 additional known investor
Prefcap
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about ThingCo on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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