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Terminus
A software enables marketing and sales teams to run account-based marketing at scale
About Terminus
Terminus is a leading business-to-business (B2B) platform that specializes in Account-Based Marketing (ABM), a strategy that targets specific high-value accounts rather than broad market segments. The company operates in the B2B marketing and advertising industry, serving clients who aim to optimize their sales, marketing, and operations for better growth and revenue.
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Terminus' business model revolves around providing a platform where businesses can integrate and enrich their first and third-party data. This allows clients to make informed decisions and optimize their strategies for success. The platform is designed to help businesses increase brand awareness, build and accelerate their sales pipeline, retain customers, and expand their customer base.
The company has been recognized as a leader in the ABM field by Forrester and Gartner, indicating its strong market position and credibility. Terminus generates revenue by charging clients for access to its platform and services, which are designed to deliver sustainable growth and a provable revenue impact.
In essence, Terminus is a trusted partner for businesses looking to align their sales, marketing, and operations efforts, offering a data-driven approach to decision-making and strategy optimization. It is committed to delivering a personalized, relevant buying experience for its clients' customers, and emphasizes the importance of collaboration within the go-to-market (GTM) team.
At a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Atlanta, United States
- Employees
- 88
- Open positions
- None listed
- Dealroom signal
- 63.8/100
- Industry
- Marketing
- Sub-industry
- CRM & Sales, Ecommerce Solutions
- Sector
- Marketing, Adtech, Market Intelligence, Advertising, Reporting, Database
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 5 companies, latest Sep 2021
- Capital deployed
- $40M
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Terminus.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Nov 2024 | $0 | — | Demand Science | ↗ |
| LATE VCOther financing | Dec 2022 | $22M | $89M | Undisclosed | ↗ |
Growth signals
Latest recorded traffic for Terminus is 4.9K monthly website visits, down 41% over the last three months. Terminus's team declined 12% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
ZylotechCambridge, United StatesAi-powered customer analytics platform
$22Mvaluation
GrowFlareSan Diego, United StatesGrowFlare | Award-winning account intelligence
→
XrealHaidian, ChinaCreating smart wearables for humans to utilize artificial intelligence seamlessly
$1Bvaluation
RambleAtlanta, United StatesConnecting sales team with prospects, in real-time, from anywhere online
→
SigstrIndianapolis, United StatesSigstr's email signature generator helps you create professional email signatures that drive brand consistency across your entire organization
$16Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
David Cummings
Tim Kopp
Knoll Ventures
Hyde Park Venture Partners
Arthur Ventures
Atlanta Ventures
Series A5 investors entered at this stage
Edison Partners
Vine Street Ventures
HUBspot Leiden
Jay Baer
Jill Rowley
Series B and later3 investors entered at this stage
Great Hill Partners- HCHallett Capital
CIBC Innovation Banking
Other known investors1 additional known investor
Demand Science
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Terminus on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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