TakeUp

About TakeUp

TakeUp is a revenue optimization platform provider operating within the hospitality technology sector, specifically targeting the needs of independent properties such as boutique hotels, inns, bed & breakfasts, and glamping retreats. Founded in 2022 and based in Cleveland, Ohio, the company was established to address a significant gap in the market, where smaller operators lacked access to the sophisticated revenue management tools available to large hotel chains. The company was founded by a team of hospitality industry veterans, data scientists, and product developers, and is backed by 1848 Ventures, the venture arm of Westfield.

The core of TakeUp's business is a software-as-a-service (SaaS) platform that utilizes artificial intelligence to automate and optimize room pricing. The technology employs causal inference and reinforcement learning models to continuously analyze guest responses to price changes, booking velocity, competitor rates, and real-time market demand signals. This allows the platform to perform thousands of daily micro-analyses to fine-tune rates, striking an optimal balance between occupancy and price to maximize revenue for its clients. The business model combines this AI automation with human oversight; each property is paired with a dedicated revenue strategist who acts as an extension of the hotel's team, ensuring the AI's recommendations align with the property's specific strategic goals. This hybrid approach is designed to give independent hoteliers enterprise-level pricing power without the need for an in-house data science team or the budget for complex enterprise systems.

The platform integrates with leading property management systems (PMS), simplifying the setup process and ensuring seamless data synchronization. TakeUp's service aims to deliver a significant return on investment, claiming to increase client revenue by an average of 20% while saving operators up to 15 hours per week on manual pricing tasks. Following a successful $11 million Series A funding round led by 1848 Ventures in mid-2025, the company announced plans to expand its platform beyond pricing into AI-powered demand generation and guest conversion tools, aiming to provide a full-funnel revenue engine for the independent hospitality market.