Tag Games

Based in Dundee, Scotland, Tag Games operates as a video game development studio with a focus on mobile, tablet, and wearable platforms. The company was established in 2006 by Paul Farley, Jamie Bryan, and Robert Henning. Farley and Bryan brought valuable experience from their time at DMA Design and Vis Entertainment, where they contributed to well-known titles like Grand Theft Auto.

Tag Games functions as a work-for-hire studio, undertaking projects for a roster of high-profile clients including Activision, EA, Ubisoft, Rovio, and Big Fish Games. Its business model revolves around developing both commissioned games and original intellectual property. The studio specializes in free-to-play mobile games, a venture it started in 2011 with the release of *Funpark Friends*. Since its inception, the company has developed over 60 games. Notable titles in its portfolio include *Angry Birds Action!*, *Downton Abbey: Mysteries of the Manor*, *CSR2*, and *Pocket Mortys*.

The studio's services cover the full game development lifecycle, from initial concept to final creation, and also include porting console titles to mobile platforms. Tag Games works on a variety of platforms such as iOS, Android, Java ME, and Symbian. In a significant development, the company was acquired by Scopely in June 2023, following a substantial investment from Scopely in 2021. This acquisition integrated Tag Games' team of approximately 60 employees into the Scopely ecosystem. The studio now operates as a part of Scopely, leveraging the publisher's infrastructure and technology platform, Playgami, to create and grow mobile games.

Keywords: mobile game development, free-to-play, work-for-hire, iOS games, Android games, game developer, video game studio, commissioned games, console porting, live ops