Synthesio

About Synthesio

Synthesio, an Ipsos company since its acquisition in 2018, operates in the field of AI-enabled consumer intelligence. The company was founded in 2006 by Loic Moisand and Thibaud Valès. The founders' journey began with the observation that as social media grew, brands would need a way to understand the vast amounts of online conversations. This led to the creation of a platform designed to capture and analyze consumer-generated data from a multitude of sources.

The firm provides a suite of tools that go beyond traditional social listening, aiming to deliver a comprehensive and predictive view of markets and buyers. Its primary offering is a platform that consolidates consumer data from various channels, including social media, review sites, forums, and surveys. This data is then analyzed using artificial intelligence to uncover insights, identify trends, and understand consumer sentiment. The platform is designed to help businesses make data-driven decisions regarding brand strategy, product development, and marketing campaigns.

Synthesio's business model is centered on a subscription-based service (SaaS), providing clients with access to its consumer intelligence platform. The company serves a diverse client base, ranging from global enterprises to smaller businesses across various sectors, including B2B and B2C. These clients utilize the platform to monitor brand health, analyze audience demographics and psychographics, detect emerging trends, and manage potential crises by tracking online conversations in real-time. Key features of the service include trend detection, sentiment analysis, visual analytics, and the ability to build predictive models based on consumer data.