Sweett

About Sweett

Founded in 2014 by Paul Besnainou, Sweet Inn, which has recently rebranded to Sweett, operates within the hospitality and travel-tech sectors, offering a hybrid accommodation model that merges the comfort of a private apartment with the services of a high-end hotel. The company's strategic approach involves securing long-term leases on apartments in prime city locations across Europe and Israel, including Paris, Barcelona, Rome, and Tel Aviv. These properties are then meticulously redesigned by an in-house team to reflect the local culture and neighborhood ambiance, ensuring a distinct and non-standardized experience for guests. The business targets both leisure and business travelers seeking premium, spacious accommodations with a full suite of personalized services.

The revenue model is based on renting these curated apartments to travelers for short-term stays. Sweet Inn differentiates itself by managing the entire guest experience directly, without involving property owners in the daily operations. This is achieved through a combination of proprietary technology and localized service delivery. A central element of their offering is the mobile application, which serves as a digital concierge. Through the app, guests can communicate with local teams 24/7, request a variety of on-demand services such as airport transfers, grocery delivery, and housekeeping, and access curated local recommendations. Further enhancing the service layer, the company operates central City Lobbies in its operational hubs, providing a physical point of contact for guests for services like luggage storage and local assistance. This operational structure allows for centralized control and quality assurance across its distributed portfolio of properties.