Supplai

About Supplai

Supplai is a logistics technology firm focused on digitalizing land freight within Saudi Arabia, founded by CEO Azmi Negro and CSO Marwan Ouieda. The company is spearheading a digital transformation in the domestic freight ecosystem to enhance operational and financial efficiencies for businesses. By creating a logistics infrastructure that supports scalable growth, Supplai aims to benefit both its clients and carrier partners.

The company's core business revolves around a no-warehousing model that utilizes wasted cargo space on trucks. This approach increases profitability for carriers while offering faster, more transparent, and cost-effective shipping solutions for clients. The business model targets both full truckload and less-than-truckload (LTL) shipments, including specialized needs like cold chain deliveries, without the high costs typically associated with them. By eliminating extra handling across multiple warehouses, the model minimizes risks and ensures higher quality service from pickup to delivery. Clients gain access to on-time deliveries with real-time tracking and digital documentation through a network of trusted carriers.

Supplai's platform provides the flexibility to manage routine and urgent deliveries, helping clients streamline operations and maintain competitive logistics costs. The company emphasizes a customer-first approach, offering 24/7 support and tailored solutions. In a strategic move to grow its presence, Supplai expanded into Saudi Arabia in Q3 2024 through a partnership with AstroLabs, a Gulf-based business expansion platform. This expansion aligns with Saudi Arabia's Vision 2030 to transform the country into a global logistics hub. The company is actively forming strategic partnerships with industry leaders to advance the digital transformation of the freight industry in the region.

Another distinct entity, also named Supplai, was founded by Koen de Jong and focuses on applying Artificial Intelligence to logistics and port automation. This European-based company develops AI algorithms to enhance the efficiency of workflows and business processes, particularly in logistics. Its technology can detect and extract container numbers, ISO codes, and ADR labels from real-time video, which helps to speed up gate procedures and improve equipment checks. In January 2025, this version of Supplai was acquired by CERTUS Automation to integrate its AI expertise and expand its customer portfolio in the port and logistics automation industry.