Supermetrics

Marketing · Helsinki, Finland · Founded 2013

Automation tools for web analytics, social media and online marketing

Valuation $100–500M

Revenue $50–100M

Headcount 100–500

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Power Law Colt$25–100M revenue

Talent graph

Supermetrics's talent

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Employees mapped 435 incl. 3 AI specialists

Founders /100 quality score

Key operators 16 quality /100

Potential founders likely future founders

Startup mafia alumni-founded startups

Talent movements in · out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Supermetrics's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 1 investor entered at this stage

OpenOcean VC

Series B+ 4 investors entered at this stage

Amit Agarwal

Highland Europe

Ilkka Paananen

IVP

Ownership

Who owns Supermetrics

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

70% Thuneberg Mikael Veikko

“Other / undisclosed” is the 30% not attributed to a named shareholder. See the full cap table on Dealroom →

Global footprint

Where Supermetrics has talent and traffic

Workforce by country

🇫🇮 Finland · Helsinki HQ

Book a demo for the full country breakdown

Web traffic by country

320K monthly visits
across markets

🇺🇸 United States13.9%

🇮🇳 India9%

🇧🇷 Brazil7.8%

🇮🇩 Indonesia5.6%

🇬🇧 United Kingdom4.5%

Top 5 markets shown

Market sentiment

What the market is saying about Supermetrics

An AI-synthesized read of the highest-engagement posts about Supermetrics on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

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