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Supermetrics

Marketing · Helsinki, Finland · Founded 2013

Automation tools for web analytics, social media and online marketing

Investors

5 investors on Supermetrics's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 1 investor entered at this stage
OpenOcean VC
Series B+ 4 investors entered at this stage
Amit Agarwal
Highland Europe
Ilkka Paananen
IVP

Ownership

Who owns Supermetrics

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

70% Thuneberg Mikael Veikko

“Other / undisclosed” is the 30% not attributed to a named shareholder. See the full cap table on Dealroom →

Global footprint

Where Supermetrics has talent and traffic

Workforce by country
🇫🇮 Finland · Helsinki HQ
Book a demo for the full country breakdown
Web traffic by country
320K monthly visits
across markets
🇺🇸 United States13.9%
🇮🇳 India9%
🇧🇷 Brazil7.8%
🇮🇩 Indonesia5.6%
🇬🇧 United Kingdom4.5%
Top 5 markets shown

Talent graph

The shape of Supermetrics's talent

Dealroom maps Supermetrics's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

16 standout operatorsDealroom-flagged across the org
3 AI specialistspinpointed by name
435 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Supermetrics's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Supermetrics

An AI-synthesized read of the highest-engagement posts about Supermetrics on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Supermetrics on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.