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Supermetrics
Automation tools for web analytics, social media and online marketing
At a glance
- Founded
- 2013
- Headquarters
- Helsinki, Finland
- Sector
- Marketing
- Power Law
- Colt$25–100M revenue
Latest news
Press, funding announcements and product moves mentioning Supermetrics.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
- OVOpenOcean VC
Series B and later4 investors entered at this stage
- AAAmit Agarwal
Highland Europe- IPIlkka Paananen
IVP
Ownership
Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.
“Other / undisclosed” is the 30% not attributed to a named shareholder. See the full cap table on Dealroom →
Source: Dealroom Talent Intelligence.
Global footprint
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Supermetrics on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Supermetrics on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.