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SundaySky

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Aims to transform the relationship between brand and customer through the use of personalized video

New York City, United StatesFounded 2006Marketing
Valuation $100–500M Latest valuation · 2016
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SundaySky and the history behind them.

About SundaySky

Founded in 2007 by Shmulik Weller and Yaniv Axen, SundaySky is a technology firm that provides a Software-as-a-Service (SaaS) platform for video creation and personalization. The founders, both previously executives at an Israeli startup named Veon, conceptualized SundaySky with the question of whether video could be generated as dynamically and scalably as webpages. The company originated in Tel Aviv and now has its headquarters in New York City.

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SundaySky's business model is centered on annual subscriptions for its software, which allows organizations to produce, customize, manage, and optimize video content. The company serves a diverse client base, including Fortune 500 and mid-market companies in sectors like telecommunications, insurance, banking, e-commerce, healthcare, and travel. Notable clients include Verizon, UnitedHealthcare, Staples, Okta, Bank of America, and 1-800 Contacts.

The core offering is the SundaySky Video Platform, an AI-powered tool designed to enable users, regardless of their technical expertise, to create professional-quality videos. The platform facilitates the entire video lifecycle, from creation and editing to personalization, distribution, and analytics. Videos are rendered in real-time, combining pre-made branded content with personalized data to cater to individual viewers or specific audience segments. Key features include AI-assisted creation tools for script generation and text-to-speech narration, AI avatars, in-app screen recording, and automated language translation. The platform supports omnichannel distribution across email, SMS, social media, and websites, and includes built-in analytics to track performance and optimize video strategies. SundaySky integrates with existing business systems like CRMs and marketing automation tools.

The company has raised a total of $67.1 million over several funding rounds, with its latest Series D round in 2016. In July 2022, SundaySky was acquired by Clearhaven Partners, a Boston-based private equity firm, in a deal valued at over $100 million. This acquisition provided capital for growth and innovation, marking a new phase for the company to accelerate its mission of empowering organizations to leverage video for business impact.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2006
Headquarters
New York City, United States
Employees
107
Open positions
3
Dealroom signal
64.8/100
Sub-industry
CRM & Sales
Sector
Marketing, User Acquisition, Adtech, Power, SaaS, Advertising, Banking, Relationship Management, Personalisation, Branding, Video, Communication, Platform
Business model
SaaS

Latest news

Press, funding announcements and product moves mentioning SundaySky.

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Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
BUYOUTOther financing Jul 2022 $0 Clearhaven Partners
LATE VCOther financing Jun 2020 $8.9M $36M Sap.io
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

SundaySky website traffic

Latest recorded traffic for SundaySky is 190K monthly website visits, down 9.5% over the last three months. SundaySky's team declined 5.3% over the past year.

Latest monthly visits190K 3-month web change-9.5% 1-year team growth-5.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

Series B and later7 investors entered at this stage

Team profiled 51 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 8 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇺🇸 United States56.6%
🇮🇱 Israel37.4%
🇮🇳 India1.2%
🇬🇧 United Kingdom1.2%
🇳🇱 Netherlands1.2%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SundaySky on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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