S
SundaySky
Aims to transform the relationship between brand and customer through the use of personalized video
About SundaySky
Founded in 2007 by Shmulik Weller and Yaniv Axen, SundaySky is a technology firm that provides a Software-as-a-Service (SaaS) platform for video creation and personalization. The founders, both previously executives at an Israeli startup named Veon, conceptualized SundaySky with the question of whether video could be generated as dynamically and scalably as webpages. The company originated in Tel Aviv and now has its headquarters in New York City.
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SundaySky's business model is centered on annual subscriptions for its software, which allows organizations to produce, customize, manage, and optimize video content. The company serves a diverse client base, including Fortune 500 and mid-market companies in sectors like telecommunications, insurance, banking, e-commerce, healthcare, and travel. Notable clients include Verizon, UnitedHealthcare, Staples, Okta, Bank of America, and 1-800 Contacts.
The core offering is the SundaySky Video Platform, an AI-powered tool designed to enable users, regardless of their technical expertise, to create professional-quality videos. The platform facilitates the entire video lifecycle, from creation and editing to personalization, distribution, and analytics. Videos are rendered in real-time, combining pre-made branded content with personalized data to cater to individual viewers or specific audience segments. Key features include AI-assisted creation tools for script generation and text-to-speech narration, AI avatars, in-app screen recording, and automated language translation. The platform supports omnichannel distribution across email, SMS, social media, and websites, and includes built-in analytics to track performance and optimize video strategies. SundaySky integrates with existing business systems like CRMs and marketing automation tools.
The company has raised a total of $67.1 million over several funding rounds, with its latest Series D round in 2016. In July 2022, SundaySky was acquired by Clearhaven Partners, a Boston-based private equity firm, in a deal valued at over $100 million. This acquisition provided capital for growth and innovation, marking a new phase for the company to accelerate its mission of empowering organizations to leverage video for business impact.
At a glance
- Status
- Acquired
- Founded
- 2006
- Headquarters
- New York City, United States
- Employees
- 107
- Open positions
- 3
- Dealroom signal
- 64.8/100
- Sub-industry
- CRM & Sales
- Sector
- Marketing, User Acquisition, Adtech, Power, SaaS, Advertising, Banking, Relationship Management, Personalisation, Branding, Video, Communication, Platform
- Business model
- SaaS
Latest news
Press, funding announcements and product moves mentioning SundaySky.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| BUYOUTOther financing | Jul 2022 | $0 | — | Clearhaven Partners | ↗ |
| LATE VCOther financing | Jun 2020 | $8.9M | $36M | Sap.io | — |
Growth signals
Latest recorded traffic for SundaySky is 190K monthly website visits, down 9.5% over the last three months. SundaySky's team declined 5.3% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Globespan Capital Partners
Viola Ventures
Norwest Venture Partners
Series B and later7 investors entered at this stage
Comcast Ventures
Liberty Global Ventures
Vintage Investment Partners
Viola Private Equity
NTT DOCOMO Ventures
Sap.io- CPClearhaven Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about SundaySky on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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