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Substack

Consumer Services · San Francisco, United States · Founded 2017

Makes it simple for a writer to start a subscription publication

Investors

25 investors on Substack's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 15 investors entered at this stage
Series A 1 investor entered at this stage
Series B+ 9 investors entered at this stage
Wefunder
Bond
Audrey Gelman
TRITON FUNDS
General Catalyst
Jens Grede
Azeem Azhar
Rich Paul
Bill Bishop

Ownership

Who owns Substack

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

30% Founders

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where Substack has talent and traffic

Workforce by country
69 countries with
team presence
🇺🇸 United States45.8%
🇬🇧 United Kingdom11.2%
🇮🇳 India9%
🇳🇬 Nigeria4.1%
🇨🇦 Canada4.1%
Top 5 of 69 shown
Web traffic by country
170M monthly visits
across markets
🇺🇸 United States54.3%
🇬🇧 United Kingdom8%
🇨🇦 Canada5%
🇮🇳 India3.3%
🇦🇺 Australia2.7%
Top 5 markets shown

Talent graph

The shape of Substack's talent

Dealroom maps Substack's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

8 standout operatorsDealroom-flagged across the org
14 AI specialistsincl. 4 core researchers
3,867 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Substack's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Substack

An AI-synthesized read of the highest-engagement posts about Substack on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Substack on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.