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SteelBrick
Salesforce-native solutions for seamless integration, duplicate case merging, and real-time customer data insights
About SteelBrick
SteelBrick, a Salesforce-native company, specializes in providing advanced solutions for Salesforce users, focusing on seamless integration and implementation of Salesforce features. The company serves businesses that utilize Salesforce as their primary CRM (Customer Relationship Management) platform, helping them optimize their operations and customer interactions. Operating in the SaaS (Software as a Service) market, SteelBrick offers products like Astrea Case Merge, which merges duplicate cases based on multiple criteria, and InsideView Append, which enhances marketing data for better go-to-market decisions. Their business model revolves around subscription-based services, with pricing starting at $5,000 per company per year for certain products. SteelBrick generates revenue through these subscriptions and additional services, such as custom integrations and support. The company is known for its intuitive technology built on the Force.com platform, providing businesses with real-time visibility into critical customer financial data. Key clients include companies looking to enhance their Salesforce capabilities and streamline their CRM processes.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2009
- Headquarters
- Palo Alto, United States
- Employees
- 4
- Open positions
- None listed
- Dealroom signal
- 25.0/100
- Industry
- Fintech, Enterprise Software
- Sector
- Fintech, App, Accounting, SaaS, CRM, Sharing Economy, Invoicing, Automated Process, Platform, Automated Technology, Price Comparison, Cloud Computing
- Business model
- SaaS
- Investment activity
- 2 companies, latest Jan 2019
- Capital deployed
- $10M
- Preferred round
- SEED
Latest news
Press, funding announcements and product moves mentioning SteelBrick.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Dec 2015 | $360M | — | Salesforce | — |
| SERIES COther financing | Oct 2015 | $48M | $192M | Shasta Ventures · IVP · Salesforce Ventures · Emergence | — |
Growth signals
Latest recorded traffic for SteelBrick is 1.6K monthly website visits, up 45.5% over the last three months. SteelBrick's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
ThreeKitChicago, United StatesThreeKit is a 3D product configuration and visualization platform
$154Mvaluation
Invoice ITBracknell, United KingdomInvoice IT - Enterprise Billing. Automated.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Godard Abel
Matt Gorniak
Emergence
Shasta Ventures
Salesforce Ventures
Series B and later2 investors entered at this stage
Lighter Capital
IVP
Other known investors1 additional known investor
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about SteelBrick on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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