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SteelBrick

Fintech · Palo Alto, United States · Founded 2009

SteelBrick, a Salesforce-native company, specializes in providing advanced solutions for Salesforce users, focusing on seamless integration and implementation of Salesforce features. The company serves businesses that utilize Salesforce as their primary CRM (Customer Relationship Management) platform, helping them optimize their operations and customer interactions. Operating in the SaaS (Software as a Service) market, SteelBrick offers products like Astrea Case Merge, which merges duplicate cases based on multiple criteria, and InsideView Append, which enhances marketing data for better go-to-market decisions. Their business model revolves around subscription-based services, with pricing starting at $5,000 per company per year for certain products. SteelBrick generates revenue through these subscriptions and additional services, such as custom integrations and support. The company is known for its intuitive technology built on the Force.com platform, providing businesses with real-time visibility into critical customer financial data. Key clients include companies looking to enhance their Salesforce capabilities and streamline their CRM processes. Keywords: Salesforce-native, integration, duplicate case merging, real-time data, SaaS, CRM optimization, subscription-based, Force.com, customer insights, marketing data.

Investors

7 investors on SteelBrick's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 5 investors entered at this stage
Series B+ 2 investors entered at this stage
Lighter Capital
IVP

Global footprint

Where SteelBrick has talent and traffic

Workforce by country
2 countries with
team presence
🇬🇧 United Kingdom50%
🇮🇳 India50%
2 countries shown

Talent graph

The shape of SteelBrick's talent

Dealroom maps SteelBrick's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

17 team members profilednamed & role-tagged by Dealroom
4 employeestotal headcount
3 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock SteelBrick's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about SteelBrick

An AI-synthesized read of the highest-engagement posts about SteelBrick on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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