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Ordermentum

Fintech · Sydney, Australia · Founded 2014

Ordering and payments platform for the food and beverage industry MoreLess

Ordermentum is a technology-driven platform designed to streamline business-to-business (B2B) ordering processes within the food and beverage industry. Founded in 2014 by Adam Theobald and Andrew Low, the company addresses the inefficiencies in traditional B2B ordering systems by leveraging advanced technology to improve order accuracy and reduce waste.

Ordermentum serves a diverse range of clients, including suppliers, retailers, and other stakeholders in the food and beverage sector. The platform allows businesses to forecast order numbers more accurately, thereby minimizing wastage and optimizing inventory management. This results in significant time savings and improved cash flow for users, as many transactions are processed via credit card payments.

Operating primarily in the Australian market, Ordermentum's business model is subscription-based, generating revenue through monthly fees charged to its users. The platform's unique combination of supplier, retail, and technology experience makes it a valuable tool for businesses looking to modernize their ordering processes.

Keywords: B2B ordering, food and beverage, order accuracy, waste reduction, inventory management, cash flow improvement, subscription-based, Australian market, technology-driven, supplier-retailer integration.

Company overview

Ordermentum company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2014
Headquarters
Sydney, Australia
Employees
95
Open positions
None listed
Dealroom signal
81.8
Investment activity
1 companies · latest Sep 2023
Capital deployed
Preferred round
ACQUISITION
client focusb2bsub industryPaymentssectorAccountingbusiness modelSaaSindustryFintechsectorRetailsectorSaaSsectorSocialsectorSocial MediasectorSearch EnginesectorInventory ManagementsectorOrder ManagementsectorInvoicingsectorApp

Valuation & funding

Ordermentum funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GROWTH EQUITY VCOther financing May 2026 $55M $150M Five V Capital
LATE VCOther financing Sep 2023 $10M $41M Microequities · Aditum · Touch Ventures
EARLY VCOther financing Aug 2021 $3.9M $16M David Gordon · Matt Rockman · Bosco Tan · PURE Asset Management
EARLY VCOther financing Feb 2021 $3.2M $13M PURE Asset Management
SERIES AOther financing Jun 2016 $2.5M $10M Capital Markets Technologies · David Gordon
Showing 5 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $7M 0% 95
2025 $7M 0% 98
2024 $7M 0% 88
2023 $7M +52.2% 62
2022 $4.6M +24.3% 55
2021 $3.7M -7.5% 39
2020 $4M 29
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Ordermentum website traffic

Latest recorded traffic for Ordermentum is 190K monthly website visits, up 35.7% over the last three months. Ordermentum's team declined 3.1% over the past year.

Latest monthly visits190K 3-month web change+35.7% 1-year team growth-3.1%
Monthly website visits125 observations · Mar 2016–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Hiring

Open positions at Ordermentum

Current openings linked to this company in Dealroom.

1 distinct opening shownExplore hiring signals →

Comparisons

Ordermentum compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
DeskeraDeskera - Integrated ERP, CRM, HRM Business Applications Boston, United States Operational 109 $180M $400M
HubstaffHubstaff time tracking software helps remote managers see what their workers are doing and track time to specific projects Indianapolis, United States Operational
StoreYa.comOffers a suite of marketing and advertising apps that help SMBs to increase sales, leads, and social following Ramat Hasharon, Israel Operational
PaySimplePaySimple is the leading SaaS (Software as a Service) platform that helps service businesses thrive Denver, United States Operational
Net ElementA global technology-driven group specializing in mobile payments and value-added transactional services North Miami Beach, United States Operational
Agency | 2.0Founded in 2010, Agency 20 became the first Crowdfunding Marketing & PR Agency specializing in Kickstarter and Indiegogo campaigns San Diego, United States Operational
QuadremPurchase-to-pay marketplace provider Amsterdam, Netherlands Acquired
DiscoverCloudDiscoverCloud provides business owners with a platform to search and compare SaaS solutions and outsourced services across dozens of categories, including CRM, project management, sales intelligence, marketing automation, business intelligence, eComm Tel Aviv-Yafo, Israel Operational
Showing 8 of the closest matchesCompare every metric →

Capital deployed

Ordermentum investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Ordermentum's talent

Book a demo to see the people
Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

9 investors on Ordermentum's cap table

Sourced from Dealroom's funding and investor records.

Series A 5 investors entered at this stage
Capital Markets Technologies
David Gordon
PURE Asset Management
Matt Rockman
Bosco Tan
Series B+ 4 investors entered at this stage
Microequities
Aditum
Touch Ventures
Five V Capital

Global footprint

Where Ordermentum has talent and traffic

Workforce by country
2 countries with
team presence
🇦🇺 Australia78.3%
🇵🇭 Philippines21.7%
2 countries shown

In the news

Latest news about Ordermentum

Recent press, funding announcements, and product moves mentioning Ordermentum — open to read from the original sources.

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Market sentiment

What the market is saying about Ordermentum

An AI-synthesized read of the highest-engagement posts about Ordermentum on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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