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SquadLocker

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SquadLocker | Custom Team Gear & Team Apparel

Warwick, United StatesFounded 2011eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2020
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SquadLocker and the history behind them.

About SquadLocker

SquadLocker is a company that specializes in providing customized team gear and apparel for sports organizations. The company serves a diverse range of clients, including league directors, coaches, parent volunteers, and youth athletes. Operating in the sports apparel market, SquadLocker offers a unique service that combines design, decoration, and delivery of high-quality team gear.

The core of SquadLocker’s business model is its online store builder. This tool allows users to create a custom online store for their team in less than five minutes. Through this platform, customers can select from top gear and apparel brands, customize their items with team logos and designs, and place orders directly. This streamlined process not only saves time but also ensures that teams receive their branded gear quickly and efficiently.

SquadLocker makes money by selling these customized products. The company partners with well-known apparel brands and leverages its decoration and delivery services to add value. By offering a seamless online shopping experience, SquadLocker attracts a steady stream of customers who need reliable and high-quality team apparel.

Additionally, the company places a strong emphasis on customer service and accessibility. SquadLocker has undergone third-party assessments to ensure its platform meets accessibility standards, making it usable for all individuals. This commitment to inclusivity and customer satisfaction has been a key factor in the company’s success.

In summary, SquadLocker operates in the sports apparel market, serving sports organizations with customized gear and apparel through an efficient online platform. The company generates revenue by selling these customized products and focuses on providing excellent customer service and accessibility.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2011
Headquarters
Warwick, United States
Employees
65
Open positions
None listed
Dealroom signal
70.6/100
Industry
Sports
Sub-industry
Sporting Equipment
Sector
eCommerce & Marketplaces, Interior Design, Apparel, Furniture, SaaS, Messaging, Printing, Team Collaboration, Decoration, Chat
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES C✓Equity / VC Feb 2020 $20M $80M Causeway Media Partners · ABS Capital Partners ↗
SERIES B✓Equity / VC Jun 2018 $1.9M $7.6M Undisclosed —
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

SquadLocker website traffic

Latest recorded traffic for SquadLocker is 140K monthly website visits, down 39.1% over the last three months. SquadLocker's team grew 6.6% over the past year.

Latest monthly visits140K 3-month web change-39.1% 1-year team growth+6.6%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Causeway Media Partners

Series B and later1 investor entered at this stage

  • ABS Capital Partners
Team profiled 17 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SquadLocker on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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