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SquadLocker
SquadLocker | Custom Team Gear & Team Apparel
About SquadLocker
SquadLocker is a company that specializes in providing customized team gear and apparel for sports organizations. The company serves a diverse range of clients, including league directors, coaches, parent volunteers, and youth athletes. Operating in the sports apparel market, SquadLocker offers a unique service that combines design, decoration, and delivery of high-quality team gear.
The core of SquadLocker’s business model is its online store builder. This tool allows users to create a custom online store for their team in less than five minutes. Through this platform, customers can select from top gear and apparel brands, customize their items with team logos and designs, and place orders directly. This streamlined process not only saves time but also ensures that teams receive their branded gear quickly and efficiently.
SquadLocker makes money by selling these customized products. The company partners with well-known apparel brands and leverages its decoration and delivery services to add value. By offering a seamless online shopping experience, SquadLocker attracts a steady stream of customers who need reliable and high-quality team apparel.
Additionally, the company places a strong emphasis on customer service and accessibility. SquadLocker has undergone third-party assessments to ensure its platform meets accessibility standards, making it usable for all individuals. This commitment to inclusivity and customer satisfaction has been a key factor in the company’s success.
In summary, SquadLocker operates in the sports apparel market, serving sports organizations with customized gear and apparel through an efficient online platform. The company generates revenue by selling these customized products and focuses on providing excellent customer service and accessibility.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2011
- Headquarters
- Warwick, United States
- Employees
- 65
- Open positions
- None listed
- Dealroom signal
- 70.6/100
- Industry
- Sports
- Sub-industry
- Sporting Equipment
- Sector
- eCommerce & Marketplaces, Interior Design, Apparel, Furniture, SaaS, Messaging, Printing, Team Collaboration, Decoration, Chat
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | Feb 2020 | $20M | $80M | Causeway Media Partners · ABS Capital Partners | ↗ |
| SERIES B✓Equity / VC | Jun 2018 | $1.9M | $7.6M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for SquadLocker is 140K monthly website visits, down 39.1% over the last three months. SquadLocker's team grew 6.6% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Causeway Media Partners
Series B and later1 investor entered at this stage
ABS Capital Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about SquadLocker on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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