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Spot Insurance
Custom-built injury insurance to cover customers’ medical bills
About Spot Insurance
Spot Insurance, founded in 2017 by Matt Randall and Maria Miller and headquartered in Austin, Texas, operates as an InsurTech provider of on-demand, customized injury insurance. Initially known as Life by Spot, the company targets the active and travel markets, offering financial protection for individuals engaged in experience-based activities. Its business model revolves around a B2B2C distribution strategy, embedding its insurance products directly into the booking flows of its partners. This allows customers to purchase coverage for activities and travel at the point of sale. Revenue is generated by selling these insurance policies, which cover medical bills, deductibles, and other out-of-pocket expenses resulting from accidents, regardless of the customer's primary health insurance status.
Spot's core product is an accident insurance policy that provides up to $25,000 in coverage for injuries sustained during covered activities. The policy covers treatments at any licensed physician, hospital, or urgent care clinic without network restrictions. To streamline the user experience, the company provides a fully digital platform, enabling customers to sign up for immediate coverage in about a minute and file claims through an online portal. Beyond injury insurance, Spot also offers trip protection and pass protection, which provide financial reimbursement for non-refundable travel expenses, event registrations, and tickets. The company has formed strategic partnerships with prominent names in the active lifestyle sector, including Ikon Pass, USA Cycling, and Powder Mountain, to distribute its products. Spot's services are underwritten by established insurance carriers like Mutual of Omaha and Liberty Mutual.
The company has secured significant funding to fuel its growth, raising a total of $56.3 million. A notable funding round in June 2022 brought in $33 million, comprising $25 million in equity and $8 million in debt, led by Ensemble VC with participation from Sozo Ventures and existing investors. This capital has been allocated to expanding its partnership-based distribution model and enhancing the digital experience for both partners and end-users. It is important to distinguish Spot Insurance (getspot.com) from Spot Pet Insurance, a separate company founded by Trey Ferro that focuses on health insurance for pets.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Austin, United States
- Employees
- 40
- Open positions
- None listed
- Dealroom signal
- 60.2/100
- Industry
- Fintech
- Sub-industry
- Insurance
- Sector
- Fintech, Health Insurance, LandH Insurance, MGA, Hard Tech
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Oct 2022 | $2.1M | $125M | GreatPoint Ventures · Paycheck · Silverton Partners · Sozo Ventures | — |
| DEBT✓Debt | Jun 2022 | $8M | — | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Spot Insurance is 8.4K monthly website visits, down 61.8% over the last three months. Spot Insurance's team grew 0% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Andrew Eye
Zeno Ventures
Silverton Partners
9Yards Capital
Series A9 investors entered at this stage
GreatPoint Ventures
Mutual Of Omaha
Montage Ventures
MS&AD Ventures
Ensemble VC
Sozo Ventures
Paycheck
Plug and Play
Mutual of Omaha Bank
Other known investors3 additional known investors
Alumni Ventures
Habitat Partners
RiverPark Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Spot Insurance on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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