G
Gaia
A company supporting plans, payments and protection of IVF journeys, making IVF more accessible for more people
About Gaia
Gaia Family is a unique startup that operates in the fertility treatment market, specifically focusing on In Vitro Fertilization (IVF). The company was founded by Nader, who, after experiencing the financial burden of IVF first-hand, aimed to make the process more accessible and less financially risky for others. Gaia Family's business model is designed to alleviate the financial stress associated with IVF. Instead of paying the full cost of the treatment upfront, clients pay a protection fee to Gaia Family, who then covers the clinic and pharmacy costs.
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The company serves clients who are undergoing IVF, ICSI, shared motherhood (reciprocal IVF), and treatments using donor eggs or sperm. However, they currently do not offer plans for those in need of a surrogate. Gaia Family's services are available to a wide range of clients, with eligibility for a plan depending on the treatment type, IVF history, and Body Mass Index (BMI).
Gaia Family's revenue comes from the protection fees paid by clients. These fees are calculated based on personal details, chosen clinic, and the type of treatment planned. The company offers a unique value proposition: if a client does not have a child after three cycles, they are not required to repay any of their treatment costs.
In summary, Gaia Family is a financial buffer for those undergoing IVF, providing a safety net against the high costs of treatment. It operates in a niche market, serving a specific client base, and generates revenue through protection fees.
At a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- London, United Kingdom
- Employees
- 197
- Open positions
- 10
- Dealroom signal
- 90.5/100
- Industry
- Health, Fintech
- Sub-industry
- Insurance
- Sector
- Fintech, Fertility, Femtech, Health Insurance, LandH Insurance, MGA, BNPL, Reproductive Health, Hard Tech, uk is8 financial services
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | May 2026 | $100M | — | Viola Credit | ↗ |
| EARLY VC✓Equity / VC | Jan 2025 | $14M | $100M | Valar Ventures | ↗ |
Growth signals
Latest recorded traffic for Gaia is 42K monthly website visits, up 13.5% over the last three months. Gaia's team grew 32.2% over the past year.
Open positions
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Kindred Capital
Seedcamp
Serge Chiaramonte
Clocktower Technology Ventures
Series A2 investors entered at this stage
Series B and later1 investor entered at this stage
Viola Credit
Other known investors8 additional known investors
Collective Ventures
James Lighton
Joe Cross
Lloyd's lab
Optum Ventures
Riyadh Techstars Accelerator
Sasha Astafyeva
Techstars
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Gaia on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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