SotySolar

About SotySolar

SotySolar, established in 2016 by Daniel Fernández and Edgar de Otálora, has positioned itself within the Spanish renewable energy sector, focusing on photovoltaic self-consumption. Fernández, with a background in digital business from his time at Tuenti and Jobandtalent, and de Otálora, with experience in large-scale solar projects at Abengoa, identified a market opportunity to digitize and simplify the process of solar panel acquisition for residential and business clients. Their combined expertise in digital platforms and the energy sector underpins the company's operational model.

The firm operates as a comprehensive service provider for solar energy installations, managing the entire process from initial consultation and personalized study to the installation and maintenance of photovoltaic panels. SotySolar's business model is centered on facilitating the transition to solar energy for homeowners and small to medium-sized enterprises (SMEs). Revenue is generated directly from the sale and installation of these solar energy systems. The company also assists clients in navigating the complexities of subsidies and deductions, aiming to make the investment more accessible and transparent. This approach addresses a key friction point in the customer journey for adopting renewable energy solutions.

SotySolar's service portfolio includes the installation of solar panels, electric vehicle charging points, and solar batteries, offering a complete package for energy self-sufficiency. The company emphasizes a digital-first approach, allowing potential customers to receive a preliminary budget online within minutes. This digital interface, combined with a team of technicians and installers, allows for a streamlined customer experience. A significant operational milestone was reached when the company was acquired by Enflow, a part of the renewables-focused investment fund Everwood Capital, a move intended to bolster its growth and market position.