Softr

About Softr

Softr is a Berlin-based technology company operating a no-code, AI-native platform that enables business teams to build custom applications such as client portals, internal tools, and operational systems. The company was co-founded in 2019 by Mariam Hakobyan (CEO) and Artur Gevorgyan, both of whom have backgrounds in software engineering. Their experience building software products for over a decade led them to identify repetitive patterns in development, sparking the idea for a platform based on reusable building blocks. The platform is designed to abstract away the complexities of traditional software development, making it accessible to users without technical expertise. Its core functionality allows users to transform data from various sources into functional, user-facing applications. Initially focused on integrating with Airtable, Softr has since expanded to support over 15 data sources, including Google Sheets, Notion, HubSpot, and various SQL databases, offering real-time, two-way data synchronization. The company introduced an AI Co-Builder that translates natural language prompts into application components, including databases, interfaces, and workflows. Users can utilize this AI assistant or a visual drag-and-drop editor to create and customize their applications. Softr operates on a freemium SaaS business model. It offers a free plan with limitations on users and database records, designed for testing and validation. Paid subscriptions are tiered based on features, the number of application users, and advanced capabilities like custom code and more complex integrations. The company targets a wide range of clients, from small teams and freelancers to large enterprises that need to develop custom software without relying on developer resources or long development cycles. Common use cases include building client portals, internal dashboards, CRMs, marketplaces, and inventory management tools. Since its founding, Softr has achieved significant growth, reporting it grew to over 50,000 users in its first year with no marketing spend. The company has raised a total of $15.7 million over two funding rounds. This includes a $2.2 million seed round in January 2021, led by Atlantic Labs, and a $13.5 million Series A round in January 2022, led by FirstMark Capital. These funds are aimed at expanding data source support and developing a larger ecosystem around the platform.