Social Interior

About Social Interior

Social Interior, formerly known as subsclife, was founded in November 2016 by Ken Machino. The company operates with a vision to create a society where good quality items circulate, aiming to transform the furniture industry.

The firm offers a multi-faceted business model centered on the circular economy for furniture and home appliances. For consumers (B2C), it runs "subsclife," a subscription service for new furniture and appliances, allowing users to access high-design products for a monthly fee without a long-term commitment. For businesses (B2B), it provides "Social Interior Office Construction Support," a comprehensive service for office design and furnishing, also available through subscription. Complementing these rental services is the "subsclife Off-Price" market, where used items from the subscription services are sold, promoting reuse and reducing waste. A third business line, "INTERIOR BASE," is a platform for designers and architects to specify, quote, and procure furniture and fixtures from a large database.

The company rebranded from subsclife to Social Interior in March 2022 to better reflect its expanded mission beyond subscriptions to encompass the entire lifecycle of furniture and its role in society. The business model is designed to be beneficial for customers, manufacturing partners, and society by reducing waste and promoting sustainable consumption. Social Interior has attracted funding from numerous investors, including Sumitomo, Lotte Ventures Japan, and Sigmaxyz Holdings.