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Smitten

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A dating app with mini-games to break the ice

Reykjavík, IcelandFounded 2020Dating
Valuation $50–100M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Smitten and the history behind them.

About Smitten

SmittenDating.com operates in the online dating market, serving clients who are looking for a more engaging and less awkward way to initiate conversations with potential matches. The company's unique selling proposition is its innovative approach to breaking the ice between users. Instead of relying on traditional messaging, SmittenDating.com encourages users to play mini-games and share fun facts about themselves to spark conversations. This approach not only makes the interaction more enjoyable but also helps users to get to know each other on a deeper level before deciding if they are interested.

The business model of SmittenDating.com is likely based on a freemium model, a common approach in the online dating industry. This means that while basic features are available for free, users would need to pay for premium features such as advanced search options or the ability to like someone directly by typing their name. This model allows the company to attract a large user base with free features while generating revenue from users who are willing to pay for a more enhanced experience.

In terms of market, SmittenDating.com operates in the highly competitive online dating industry. However, its unique approach to initiating conversations could help it stand out among competitors. The company's focus on creating a less awkward and more engaging experience could appeal to users who are tired of traditional dating apps and are looking for a more fun and authentic way to connect with others.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
Reykjavík, Iceland
Employees
37
Open positions
None listed
Dealroom signal
70.8/100
Industry
Dating
Sector
Dating
Technology
Mobile app
Business model
SaaS
Client focus
b2c

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Sep 2022 $10M $40M Possible Ventures · Makers Fund · Wonder Invest ↗
SEED✓Equity / VC Jun 2021 $2.7M $11M PROfounders Capital · byFounders · Brunnur Ventures · Inventures ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
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Growth signals

Smitten website traffic

Latest recorded traffic for Smitten is 9.6K monthly website visits, up 60% over the last three months. Smitten's team grew 2.8% over the past year.

Latest monthly visits9.6K 3-month web change+60% 1-year team growth+2.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

Series A3 investors entered at this stage

  • Possible Ventures
  • Makers Fund
  • Wonder Invest

Other known investors1 additional known investor

  • Sameer Singh
Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇮🇸 Iceland · Reykjavík HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Smitten on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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