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COMPANY PROFILE

Enito Group

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Developed dating apps with the aim of connecting people in the world and creating good matches for many people

Tokyo, JapanFounded 2021Dating
Valuation $100–500M Latest valuation · 2023
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Enito Group and the history behind them.

About Enito Group

Enit Group is a technology startup based in Japan, specializing in the development and management of matching applications. The company's flagship product is the Omiai app, a platform designed to facilitate safe and secure connections between individuals. Omiai stands out in the crowded online dating market by prioritizing user safety and security, ensuring that all interactions are trustworthy and reliable.

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Enit Group primarily serves individuals looking for meaningful relationships, whether they are seeking friendships, romantic partners, or professional connections. The company operates within the broader online dating and social networking market, which has seen significant growth and demand, especially in the digital age.

The business model of Enit Group revolves around the freemium approach. This means that the basic version of the Omiai app is free to use, allowing users to create profiles, browse potential matches, and engage in limited interactions. However, to access premium features such as advanced search filters, unlimited messaging, and enhanced privacy settings, users must subscribe to a paid plan. This subscription-based revenue model ensures a steady stream of income while providing users with added value and a better overall experience.

Enit Group makes money through these subscription fees, as well as through in-app purchases and advertising. By offering additional features and services, the company can cater to a wide range of user needs and preferences, thereby increasing user engagement and retention.

In summary, Enit Group is a forward-thinking technology company dedicated to creating safe and secure matching experiences for its users. By leveraging a freemium business model and focusing on user safety, the company has successfully carved out a niche in the competitive online dating market.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2021
Headquarters
Tokyo, Japan
Employees
32
Open positions
None listed
Dealroom signal
79.0/100
Industry
Dating
Sector
Dating, App Development, Woman Founder
Technology
Mobile app
Business model
Manufacturing
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning Enito Group.

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Apr 2023 $31M Mizuho · Kiraboshi Bank
SEEDEquity / VC Apr 2023 $36M $143M Undisclosed
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Enito Group website traffic

Latest recorded traffic for Enito Group is 140K monthly website visits, down 6.7% over the last three months. Enito Group's team grew 3.2% over the past year.

Latest monthly visits140K 3-month web change-6.7% 1-year team growth+3.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

  • Tybourne Capital Management
  • IGNIS Japan
  • Akatsuki
  • Kiraboshi Capital

Series B and later4 investors entered at this stage

Other known investors1 additional known investor

  • Bain Capital Private Equity
Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇯🇵 Japan87.5%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Enito Group on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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