Smartr365

The company generates revenue through a software-as-a-service model, providing its platform to major distributors and brokerages like Legal & General, Sesame, Openwork, and Just Mortgages. The business model connects these intermediaries with major lenders, including Halifax, Nationwide, and Barclays. The platform is built to automate significant portions of the mortgage and home-buying journey, involving all key stakeholders from brokers and estate agents to homebuyers and lenders. It has a substantial market presence, with 25% of UK mortgage intermediaries using the system.

Smartr365's product is a cloud-based platform that unifies the entire mortgage workflow. Key functionalities include a digital fact-find, CRM capabilities, task automation, and direct-to-lender application submission without the need to re-key data. The system integrates with essential third-party service providers like Experian for credit checks, Uinsure for insurance, and Smoove for conveyancing, creating a comprehensive marketplace. This end-to-end integration simplifies complex tasks such as compliance, document management, and mortgage tracking, providing a unified data environment for both advisers and their clients. The company has received significant investment from backers including Legal & General, Pembroke VCT, and Calculus VCT to fuel platform development and market expansion.