Smartfrog Group

About Smartfrog Group

Smartfrog Group, also known as Smartfrog Canary Holding Inc., is a leading consumer IoT (Internet of Things) SaaS (Software as a Service) pioneer. The company operates in the smart home security market, providing easy-to-use and affordable DIY (Do It Yourself) security solutions. Initially launched in 2015, Smartfrog introduced a subscription-based smart home security service that includes a free device, starting at just $7 per month. The company has since expanded its operations globally, with users in over 180 countries. In 2018, Smartfrog expanded to the US market by acquiring Canary Connect, merging the two businesses and establishing its headquarters in New York City.

Smartfrog's business model revolves around a subscription service, where customers pay a monthly fee for access to their smart home security solutions. This model ensures a steady stream of recurring revenue. The company's full-stack platform and value chain are end-to-end controlled, protected by over 100 patents, ensuring a competitive edge in the market.

Smartfrog serves a diverse range of clients, from individual homeowners to small businesses, providing them with reliable and cost-effective security solutions. The company's mission is to make modern technologies useful, easy, affordable, and safe for everyone.