Power Law company profile

SmartAsset

Fintech · New York City, United States · Founded 2012 Unicorn

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Valuation

$1–2.5B

Latest valuation · 2026

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Revenue

$100–500M

Latest reported FY

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Headcount

100–500

Current team size

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Featured in Unicorn$1B+ valuation tier · Power Law dataset 2026 $10B+ revenueThoroughbred · Power Law outcome

Online marketplace connecting consumers to financial advisors

Investors

20 investors on SmartAsset's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 7 investors entered at this stage

Y Combinator

North Bridge Venture Partners

Brendan Wallace

Peterson Ventures

Otter Rock Capital

Quotidian Ventures

Javelin Venture Partners

Series A 2 investors entered at this stage

Denis Grosz

SV Angel

Series B+ 11 investors entered at this stage

Contour Venture Partners

New York Life Ventures

Empede Capital

New York Life

Fitz Gate Ventures

TruStage Ventures

Citi Ventures

Focus Financial Partners

IA Capital Group

Transamerica Ventures

TTV Capital

Global footprint

Where SmartAsset has talent and traffic

AI talent share

4.6% of workforce is AI talent
(13 of 283 staff)

Core AI20.71%

Other AI113.89%

Non-AI workforce27095.41%

Workforce by country

4 countries with
team presence

🇺🇸 United States98.4%

🇦🇷 Argentina0.5%

🇦🇪 United Arab Emirates0.5%

🇪🇸 Spain0.5%

4 countries shown

Web traffic by country

6.2M monthly visits
across markets

🇺🇸 United States93.4%

🇨🇦 Canada0.8%

🇮🇳 India0.5%

🇬🇧 United Kingdom0.5%

🇦🇺 Australia0.2%

Top 5 markets shown

Sentiment on X

What X is saying about SmartAsset

An AI-synthesized read of the highest-engagement posts about SmartAsset on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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