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Power Law company profile

SmartAsset

Fintech · New York City, United States · Founded 2012 Unicorn

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Valuation
$1–2.5B
Latest valuation · 2026
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Revenue
$100–500M
Latest reported FY
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Headcount
100–500
Current team size
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Investors

20 investors on SmartAsset's cap table

Sourced from Dealroom's funding history. Tap any card for that investor's profile.

Seed 7 investors entered at this stage
North Bridge Venture Partners
Y Combinator
Otter Rock Capital
Brendan Wallace
Quotidian Ventures
Peterson Ventures
Javelin Venture Partners
Series A 2 investors entered at this stage
SV Angel
Denis Grosz
Series B+ 11 investors entered at this stage
TruStage Ventures
Focus Financial Partners
New York Life Ventures
Empede Capital
Contour Venture Partners
Fitz Gate Ventures
Citi Ventures
Transamerica Ventures
TTV Capital
IA Capital Group
New York Life

Global footprint

Where SmartAsset has talent and traffic

AI talent share
4.6% of workforce is AI talent
(13 of 283 staff)
Core AI20.71%
Other AI113.89%
Non-AI workforce27095.41%
Web traffic by country
6.2M monthly visits
across markets
🇺🇸 United States93.4%
🇨🇦 Canada0.8%
🇮🇳 India0.5%
🇬🇧 United Kingdom0.5%
🇦🇺 Australia0.2%
Top 5 markets shown

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