Smart Protection

The company provides a comprehensive service to protect digital assets, enhance online brand reputation, and mitigate sales losses due to illicit activities. Its clients range from entertainment companies to brands in various sectors, protecting everything from movies and live broadcasts to publications and branded products. Serving companies across 25 countries in Europe, the US, and Latin America, Smart Protection generates a significant portion of its income from outside of Spain. The business operates on a Software as a Service (SaaS) model, offering its technology platform to clients for a flat fee that includes unlimited takedowns, which simplifies budgeting for brand protection.

Smart Protection's core offering is an AI-powered platform that detects and eliminates illegal copies and improper brand usage online. The technology provides clients with visibility into their product distribution channels and automatically identifies and categorizes infringements based on the threat level. Key features include safeguarding brand reputation across marketplaces, social media, domains, and ads; removing counterfeit products; identifying unauthorized sellers; and eradicating pirated video-on-demand content and illegal live streams. By leveraging special agreements with major digital marketplaces and social networks, and as a member of Google's Trusted Copyright Removal Program (TCRP), the platform achieves a high success rate in delisting infringing URLs and content efficiently. A significant milestone was reached in 2018 with the introduction of a scalable AI and machine learning platform, enabling large-scale projects and a successful elimination ratio surpassing 95%.