COMPANY PROFILE

Sina

Sina is an online media company and MVAS provider in the People’s Republic of China and for the global Chinese communities

Huangpu, ChinaFounded 1998Consumer Services

Valuation $120M Market cap · 1999

Revenue $2.51B Latest reported FY

EBITDA $690M Latest reported FY

About Sina

Sina.com.cn is a premier online media platform that specializes in delivering extensive coverage of electronic sports (e-sports) events, live broadcasts, and in-depth industry analysis. Catering to a diverse audience, Sina.com.cn serves e-sports enthusiasts, professional gamers, and industry stakeholders who seek up-to-date information and insights into the rapidly evolving e-sports landscape. Operating primarily in the Chinese market, the platform provides real-time updates on major e-sports tournaments, including popular games such as DOTA2, League of Legends (LOL), and Counter-Strike: Global Offensive (CS:GO).

The business model of Sina.com.cn revolves around generating revenue through advertising, sponsorships, and partnerships with leading brands in the e-sports industry. By offering a rich blend of content, including live event coverage, player interviews, and expert commentary, the platform attracts a large and engaged user base, making it an attractive destination for advertisers and sponsors.

Sina.com.cn's success is driven by its ability to deliver high-quality, timely content that resonates with its audience, ensuring sustained user engagement and loyalty. The platform's comprehensive approach to e-sports coverage positions it as a key player in the digital media landscape, with a strong focus on innovation and user experience.

MoreLess Source: Dealroom company data

At a glance

Status: Listed
Founded: 1998
Headquarters: Huangpu, China
Listing: IPO 2000
Employees: 4,246
Open positions: 23
Dealroom signal: 62.9/100
Industry: Media, Telecom
Sub-industry: Content production
Sector: Consumer Services, Telecommunications
Client focus: b2c
Investment activity: 20 companies, latest May 2019
Capital deployed: $1B
Preferred round: SERIES C
Links: Website LinkedIn X

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
POST IPO EQUITY✓Other financing	Nov 2009	$20M	—	Undisclosed	—
IPO✓Exit	Apr 2000	$0	—	Undisclosed	—

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Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth	EBITDA	Margin	Profit	Margin	R&D
2026	$2.5B	0%	$690M	27.5%	$221M	8.8%	$365M
2025	$2.5B	0%	$690M	27.5%	$221M	8.8%	$365M
2024	$2.5B	0%	$690M	27.5%	$221M	8.8%	$365M
2023	$2.5B	0%	$690M	27.5%			$365M
2022	$2.5B	+6.4%	$690M	27.5%
2021	$2.4B	+12.5%	$589M	24.9%
2020	$2.1B	—	$419M	20%

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Growth signals

Sina website traffic

Latest recorded traffic for Sina is 42M monthly website visits, up 2.4% over the last three months. Sina's team declined 0.2% over the past year.

Latest monthly visits42M 3-month web change+2.4% 1-year team growth-0.2%

Monthly website visitsOct 2014–Jul 2026

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Open positions

Openings linked to this company in Dealroom

8 distinct openings shownExplore hiring signals →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

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ILILike.TvCreator of award-winning television formats based on connected concepts and shared interaction. http://t.co/UXzvY35DQy	Rome, Italy	Operational
AUAudiogramVAS Company \| Amman \| Audiogram	Amman, Jordan	Operational
URUPC Czech RepublicThey are the largest Czech provider of paid television services and high-speed internet	Prague, Czechia	Operational
TATele2 AustriaTele2 Austria is the fastest growing telecom operators	Vienna, Austria	Acquired