Shuhe Technology

About Shuhe Technology

Established in August 2015, Shanghai Shuhe Information Technology Co., Ltd. operates as a financial technology service provider, positioning itself as a crucial link between financial institutions and consumers. The company was founded by a team with deep experience in retail finance, including CEO Xu Zhigang, who previously managed the "Palm Life" (掌上生活) app at China Merchants Bank's credit card center. This background in developing and managing a major financial services application provided a solid foundation for Shuhe Technology's ventures.

As a subsidiary of the publicly-listed Focus Media (002027.SZ), Shuhe Technology leverages big data and artificial intelligence to offer comprehensive retail finance solutions. The firm's primary clients are licensed financial institutions such as banks, consumer finance companies, trusts, and insurance companies. Shuhe Technology's business model centers on empowering these institutions with digital transformation capabilities, offering services that span marketing and customer acquisition, big data-driven risk management, and post-loan operational support. The company essentially facilitates consumer credit by connecting its user base with the lending capacity of its institutional partners.

The company's flagship product is the consumer credit app "Huan Bei" (还呗), which provides services like bill installments and credit-based loans. Initially, the company also launched an intelligent investment advisory app called "Natie Zhitou" (拿铁智投). Through platforms like Huan Bei, Shuhe Technology serves a large user base, providing them with access to financial services, while generating revenue by providing technological and data-driven solutions to its financial partners. The company has received significant backing, including an early-stage investment from Focus Media in 2016 and a Series A round in 2017 from investors such as Sequoia China.