COMPANY PROFILE

Silvercar

Car rental the way it should be. Always a silver Audi A4 w/ free in-dash GPS, Sirius & WiFi. Download the app now on #iOS and #Android.

Grapevine, United StatesFounded 2012Transportation

Valuation $100–250M Last recorded · 2016

Headcount 100–500 Current team size

Total funding $50–100M Disclosed equity funding

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About Silvercar

Silvercar by Audi is a premium car rental service that leverages a mobile app to streamline the rental process. Clients can book, manage, and unlock their Audi vehicles directly through the app, bypassing traditional rental counters and lines. The service primarily caters to individuals who value high-performance vehicles and a hassle-free rental experience. Operating in the car rental market, Silvercar offers a fleet that includes the Audi A4, A5 Cabriolet, Q5, and Q7, targeting both leisure and business travelers. The business model is based on rental fees, with additional revenue generated through its Premium Rewards program, which incentivizes repeat rentals with free rental days and other perks. Silvercar also has a partnership with Audi through the Always Audi Program, offering seven free rental days to new Audi customers.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2012
Headquarters: Grapevine, United States
Employees: 116
Open positions: None listed
Dealroom signal: 59.6/100
Industry: Travel, Transportation
Sub-industry: Search, Buy & Rent
Sector: Transportation, App, Automotive, Navigation, Geopositioning, Customer Service, Renting, Freemium, Car
Client focus: b2c
Links: Website LinkedIn X

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Mar 2017	$0	—	Audi	—
SERIES COther financing	Jan 2016	$28M	$112M	SV Angel · Austin Ventures · Audi · Eduardo Saverin	—

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Growth signals

Silvercar website traffic

Latest recorded traffic for Silvercar is 3.8K monthly website visits, up 192.3% over the last three months. Silvercar's team grew 0% over the past year.

Latest monthly visits3.8K 3-month web change+192.3% 1-year team growth0%

Monthly website visitsApr 2016–Jul 2026

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