Shot Scope

About Shot Scope

Shot Scope Technologies Ltd, founded in 2014 by former electronics design engineer and secondary school teacher David Hunter, develops performance-tracking technology for the golf industry. Hunter, a passionate golfer, initially tracked his performance statistics manually with notebooks before creating a technological solution to automate data collection without interrupting gameplay. The company is headquartered in Edinburgh, Scotland, a location that aligns with the country's rich golfing heritage.

The business offers a range of products including GPS watches, laser rangefinders, and automatic shot tracking devices designed for both amateur and professional golfers. Its core products, such as the V5 and X5 watches, come with tracking tags that screw into the golfer's clubs. These tags communicate with the wearable device to automatically record data on every shot, including club used and location. This data provides users with over 100 performance statistics, such as club distances, strokes gained, and handicap benchmarking, accessible via a subscription-free mobile app and web dashboard. On average, users improve their handicap by 4.1 strokes. The company's business model is based on the one-time sale of its hardware products, with no recurring subscription fees for data analysis, which is a key differentiator from some competitors.

Shot Scope serves a global market, with customers in over 160 countries and a significant presence in North America, which accounts for half of its user base. The company has established partnerships with major retailers like Dick's Sporting Goods and PGA Tour Superstore to expand its reach. Since its founding, the company has raised over £18 million through multiple funding rounds from investors including Guinness Ventures, Scottish Enterprise, and Virgin Money, which has supported its international expansion and product development.