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Shopback

Fintech · Singapore, Singapore · Founded 2014

ShopBack operates as a leading cashback platform that enhances the shopping experience by offering rewards and personalized deals to consumers. The company serves a diverse clientele, including online shoppers and retailers, across various markets in the Asia-Pacific region. ShopBack's business model revolves around partnerships with e-commerce platforms and retailers, where it earns a commission for driving sales through its platform. This commission is then shared with users in the form of cashback, incentivizing repeat purchases and customer loyalty. The platform also features a browser extension that notifies users of available cashback opportunities, further simplifying the shopping process. ShopBack generates revenue through affiliate marketing, advertising, and data analytics services provided to its partners. Keywords: cashback, rewards, e-commerce, personalized deals, Asia-Pacific, affiliate marketing, browser extension, customer loyalty, data analytics, online shopping.

Valuation $100–500M
Headcount 500–1k
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Shopback and the history behind them.

Investors

11 investors on Shopback's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 6 investors entered at this stage
EDBI
Rakuten Capital
Temasek
East Ventures
Cornerstone Ventures
33 Capital
Series B+ 5 investors entered at this stage
Indies Capital
January Capital
Asia Partners
65 Equity Partners
Westpac

Global footprint

Where Shopback has talent and traffic

Workforce by country
22 countries with
team presence
🇸🇬 Singapore27.7%
🇲🇾 Malaysia20%
🇹🇼 Taiwan11.9%
🇻🇳 Vietnam11.4%
🇦🇺 Australia6.4%
Top 5 of 22 shown

Talent graph

The shape of Shopback's talent

Dealroom maps Shopback's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

74 team members profilednamed & role-tagged by Dealroom
950 employeestotal headcount
7 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Shopback

An AI-synthesized read of the highest-engagement posts about Shopback on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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