S
Shopback
Fintech · Singapore, Singapore · Founded 2014
First stop of a consumer’s shopping journey, helping users make better purchase decisions and shop MoreLess
ShopBack operates as a leading cashback platform that enhances the shopping experience by offering rewards and personalized deals to consumers. The company serves a diverse clientele, including online shoppers and retailers, across various markets in the Asia-Pacific region. ShopBack's business model revolves around partnerships with e-commerce platforms and retailers, where it earns a commission for driving sales through its platform. This commission is then shared with users in the form of cashback, incentivizing repeat purchases and customer loyalty. The platform also features a browser extension that notifies users of available cashback opportunities, further simplifying the shopping process. ShopBack generates revenue through affiliate marketing, advertising, and data analytics services provided to its partners.
Keywords: cashback, rewards, e-commerce, personalized deals, Asia-Pacific, affiliate marketing, browser extension, customer loyalty, data analytics, online shopping.
Company overview
Shopback company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2014
- Headquarters
- Singapore, Singapore
- Employees
- 950
- Open positions
- None listed
- Dealroom signal
- 72.7
- Investment activity
- 3 companies · latest Nov 2021
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Shopback funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES FOther financing | Dec 2022 | $30M | $400M | Westpac | ↗ |
| SERIES FOther financing | Oct 2022 | $80M | $320M | 65 Equity Partners | ↗ |
| SERIES FOther financing | Jun 2022 | $80M | $320M | January Capital · Asia Partners | ↗ |
| LATE VCOther financing | Oct 2021 | $40M | $375M | Temasek · EDBI · East Ventures · Indies Capital | ↗ |
| SERIES BOther financing | Mar 2020 | $75M | $300M | East Ventures · Rakuten Capital · Cornerstone Ventures · EDBI | ↗ |
| SERIES BOther financing | Apr 2019 | EDBI · Rakuten Capital | — | ||
| SERIES AOther financing | Nov 2017 | Undisclosed | — | ||
| SEEDOther financing | Mar 2015 | Undisclosed | — |
Growth signals
Shopback website traffic
Latest recorded traffic for Shopback is 4.6K monthly website visits, down 78.1% over the last three months. Shopback's team grew 1.7% over the past year.
Comparisons
Shopback compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Shopback investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
HoolahSingapore, SingaporeThis company is not defined
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EB
EbatesSan Francisco, United StatesCoupons, Promo Codes and Cash Back Savings - Ebates.com
→
SeedlySingapore, SingaporeSimplifying finance for millennials and young people
$80Kvaluation
Talent graph
Shopback's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Shopback has talent and traffic
team presence
In the news
Latest news about Shopback
Recent press, funding announcements, and product moves mentioning Shopback — open to read from the original sources.
Market sentiment
What the market is saying about Shopback
An AI-synthesized read of the highest-engagement posts about Shopback on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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