COMPANY PROFILE

Shopback

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First stop of a consumer’s shopping journey, helping users make better purchase decisions and shop

Singapore, SingaporeFounded 2014Fintech

Valuation $250–500M Last recorded · 2022

Headcount 500–1k Current team size

Total funding $100–500M Disclosed equity funding

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About Shopback

ShopBack operates as a leading cashback platform that enhances the shopping experience by offering rewards and personalized deals to consumers. The company serves a diverse clientele, including online shoppers and retailers, across various markets in the Asia-Pacific region. ShopBack's business model revolves around partnerships with e-commerce platforms and retailers, where it earns a commission for driving sales through its platform. This commission is then shared with users in the form of cashback, incentivizing repeat purchases and customer loyalty. The platform also features a browser extension that notifies users of available cashback opportunities, further simplifying the shopping process. ShopBack generates revenue through affiliate marketing, advertising, and data analytics services provided to its partners.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2014
Headquarters: Singapore, Singapore
Employees: 950
Open positions: None listed
Dealroom signal: 72.7/100
Industry: Fintech, Marketing
Sub-industry: Ecommerce Solutions
Sector: Fintech, Shopping, Cashback, Engineering Services
Technology: Mobile app
Business model: Marketplace & ecommerce, SaaS
Client focus: b2b, b2c
Investment activity: 3 companies, latest Nov 2021
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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Funding history

8 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES FOther financing	Dec 2022	$30M	$400M	Westpac	↗
SERIES FOther financing	Oct 2022	$80M	$320M	65 Equity Partners	↗

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Growth signals

Shopback website traffic

Latest recorded traffic for Shopback is 4.6K monthly website visits, down 78.1% over the last three months. Shopback's team grew 1.7% over the past year.

Latest monthly visits4.6K 3-month web change-78.1% 1-year team growth+1.7%

Monthly website visitsOct 2014–Jul 2026

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Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
BOBonuswayHelsinki-based growth company that offers cash rewards and online shopping inspiration for consumers	Helsinki, Finland	Operational	9	$6.6M	$16M
LELealDigital platform in LATAM offering rewards & cashback from offline, e-commerce and service companies	Bogotá, Colombia	Operational
PAPayin7Offers online shops the possibility of financing their customers at no cost to the merchant	Madrid, Spain	Operational
SHShoppidayShoppiday is a user-friendly app that allows users to earn cashback or discounts by shopping at participating stores	Vilassar de Mar, Spain	Operational
VIVirtualCardsALL IN ONE Loyalty Cards App	Bucharest, Romania	Operational
QUQuidcoOnline and in-store cashback, a cashback comparison tool	London, United Kingdom	Acquired
GRGreatBuyzOpt-in based e marketing platform that helps shoppers make informed decisions & guides them to shop better & save better	Bengaluru, India	Operational
COCouponistic.comWebsite for online coupons and deals that help people to get discount on their purchases and get save money	Carol Stream, United States	Operational