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Shelly Group
Smart home solutions with power monitoring, automation, and customizable modules for seamless control and integration
About Shelly Group
Shelly Group specializes in smart home solutions, offering a range of products that enable users to control and monitor various appliances remotely. The company operates in the home automation market, catering to both individual consumers and businesses seeking to enhance their operational efficiency through automation. Shelly's business model revolves around the sale of smart devices, such as smart plugs and sensors, which are compatible with popular home automation platforms. Revenue is generated through direct sales and a premium revenue-sharing model via the Shelly X Portal, which provides analytics and troubleshooting capabilities. The company also offers tools for mass configuration and pre-configured modules for assembly, targeting manufacturers and DIY enthusiasts. Shelly's products are designed to integrate seamlessly into existing systems, providing users with the flexibility to customize their smart home experience.
Source: Dealroom company dataAt a glance
- Status
- Listed
- Founded
- 2004
- Headquarters
- Sofia, Bulgaria
- Listing
- IPO 2016
- Sector
- eCommerce & Marketplaces
- Power Law
- Unicorn$1–10B valuation tierThoroughbred$100M+ revenue
Knowledge graph
More headlines
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Impetus Capital
Series B and later1 investor entered at this stage
BIT Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Patents
2 active patent families included in this estimate.
A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.
Market sentiment
An AI-synthesised read of the highest-engagement posts about Shelly Group on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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