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Shelly Group

eCommerce & Marketplaces · Sofia, Bulgaria · Founded 2004 · IPO 2016

Smart home solutions with power monitoring, automation, and customizable modules for seamless control and integration MoreLess

Shelly Group specializes in smart home solutions, offering a range of products that enable users to control and monitor various appliances remotely. The company operates in the home automation market, catering to both individual consumers and businesses seeking to enhance their operational efficiency through automation. Shelly's business model revolves around the sale of smart devices, such as smart plugs and sensors, which are compatible with popular home automation platforms. Revenue is generated through direct sales and a premium revenue-sharing model via the Shelly X Portal, which provides analytics and troubleshooting capabilities. The company also offers tools for mass configuration and pre-configured modules for assembly, targeting manufacturers and DIY enthusiasts. Shelly's products are designed to integrate seamlessly into existing systems, providing users with the flexibility to customize their smart home experience. Keywords: smart home, automation, power monitoring, remote control, home appliances, customization, integration, revenue sharing, analytics, DIY projects.

Valuation $1–2.5B
Revenue $100–500M
EBITDA $58M
Headcount 100–500
Power Law Unicorn$1–10B valuation tier Thoroughbred$100M+ revenue

Talent graph

Shelly Group's talent

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Team profiled 20 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 10 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

2 investors on Shelly Group's cap table

Sourced from Dealroom's funding and investor records.

Seed 1 investor entered at this stage
Impetus Capital
Series B+ 1 investor entered at this stage
BIT Capital

Global footprint

Where Shelly Group has talent and traffic

Workforce by country
20 countries with
team presence
🇧🇬 Bulgaria73.3%
🇩🇪 Germany4.4%
🇺🇸 United States3.9%
🇵🇱 Poland2.4%
🇬🇧 United Kingdom1.9%
Top 5 of 20 shown
Web traffic by country
830K monthly visits
across markets
🇩🇪 Germany31.7%
🇮🇹 Italy8.2%
🇺🇸 United States7.6%
🇬🇧 United Kingdom3.5%
🇧🇪 Belgium2.9%
Top 5 markets shown

Patent intelligence

$80k patent portfolio · 2 active families

Estimated portfolio value
$80k
<0.01% of market cap · 47.9× smaller than top peer Plejd ($4M)
2 active patent families
Where Shelly Group innovates CamClutchControl theoryDoor handleElectromechanical actuator

Where Shelly Group concentrates vs peers

Each axis is a top-10 topic across Shelly Group and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about Shelly Group

An AI-synthesized read of the highest-engagement posts about Shelly Group on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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