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Shelf Engine

Energy · Seattle, United States · Founded 2015

Transforming how grocery stores buy highly perishables MoreLess

Shelf Engine is a technology startup that offers an innovative solution to a significant problem in the grocery industry: food waste. The company operates in the grocery supply chain market, serving grocery retailers by optimizing their ordering process.

The company's primary service is an intelligent forecasting system that uses a store's daily sales data, along with real-world factors like local events, holidays, and weather, to generate accurate, profit-maximizing orders for each product every day. This system is designed to reduce the amount of food that goes unsold and wasted, a common issue in the grocery industry. For example, the company states that over 40% of deli sandwiches, 14% of fresh juice, and 35% of bread typically go to waste.

Shelf Engine's business model is based on automation. The company automates the entire ordering process, freeing up labor for tasks that add value to the customer experience. Orders are automatically submitted to suppliers, eliminating the need for manual SKU scanning, overriding CAO suggestions, or guessing games.

The company's solution not only reduces waste and increases efficiency but also helps to increase sales by reducing out-of-stock situations that can erode customer loyalty. By accurately forecasting customer demand, Shelf Engine helps grocery retailers keep their shelves fully stocked, which can lead to increased sales and customer satisfaction.

In terms of revenue, Shelf Engine likely operates on a subscription-based model, charging grocery retailers a regular fee for access to its forecasting and ordering automation services.

Keywords: Grocery Supply Chain, Food Waste, Intelligent Forecasting, Automated Ordering, Grocery Retailers, Profit Maximization, Customer Demand, Out-of-Stock Reduction, Subscription-Based Model, Customer Satisfaction.

Company overview

Shelf Engine company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2015
Headquarters
Seattle, United States
Employees
15
Open positions
None listed
Dealroom signal
66.3
client focusb2btechnologyArtificial IntelligencetechnologyMachine Learningsub industryWaste Solutionsub industryIn-store Retail & Restaurant Techbusiness modelMarketplace & ecommercebusiness modelSaaSsectorRetailsectorInventory ManagementsectorCore AIsectorWaste ReductionsectorFood WastesectorSustainable Development GoalssectorClimate Tech

Valuation & funding

Shelf Engine funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Mar 2025 $0 Crisp
LATE VCOther financing Sep 2021 $43M $172M Correlation Ventures · Founders Co-Op · Foundation Capital · Firebolt Ventures
SERIES BOther financing Mar 2021 $41M $164M 1984 Ventures · Correlation Ventures · Founders Co-Op · Initialized Capital
EARLY VCOther financing Jul 2020 $12M $48M Bain Capital · Correlation Ventures · Foundation Capital · 1984 Ventures
SEEDOther financing Oct 2018 $4.3M $17M Initialized Capital · Foundation Capital · Liquid 2 Ventures · 1984 Ventures
SEEDOther financing Jun 2018 Y Combinator
SEEDOther financing Feb 2017 Liquid 2 Ventures · Initialized Capital
SEEDOther financing Aug 2016 Liquid 2 Ventures
Showing 8 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $20M 0% 15
2025 $20M 0% 19
2024 $20M 0% 47
2023 $20M 0% 60
2022 $20M +37.8% 94
2021 $15M +252.4% 108
2020 $4.2M 42
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Shelf Engine website traffic

Latest recorded traffic for Shelf Engine is 730 monthly website visits, down 54.4% over the last three months. Shelf Engine's team declined 21.1% over the past year.

Latest monthly visits730 3-month web change-54.4% 1-year team growth-21.1%
Monthly website visits101 observations · Oct 2017–Mar 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Shelf Engine compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Shelf Engine's talent

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Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

15 investors on Shelf Engine's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 7 investors entered at this stage
Bain Capital
Correlation Ventures
Notable Capital
General Catalyst
Founders Co-Op
Firebolt Ventures
Soma Capital
Series B+ 1 investor entered at this stage
PROOF
Other known 1 additional known investor
Crisp

Global footprint

Where Shelf Engine has talent and traffic

Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

In the news

Latest news about Shelf Engine

Recent press, funding announcements, and product moves mentioning Shelf Engine — open to read from the original sources.

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Market sentiment

What the market is saying about Shelf Engine

An AI-synthesized read of the highest-engagement posts about Shelf Engine on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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