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Shelf Engine

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Transforming how grocery stores buy highly perishables

Seattle, United StatesFounded 2015Energy
Valuation $100–250M Last recorded · 2021
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Shelf Engine and the history behind them.

About Shelf Engine

Shelf Engine is a technology startup that offers an innovative solution to a significant problem in the grocery industry: food waste. The company operates in the grocery supply chain market, serving grocery retailers by optimizing their ordering process.

The company's primary service is an intelligent forecasting system that uses a store's daily sales data, along with real-world factors like local events, holidays, and weather, to generate accurate, profit-maximizing orders for each product every day. This system is designed to reduce the amount of food that goes unsold and wasted, a common issue in the grocery industry. For example, the company states that over 40% of deli sandwiches, 14% of fresh juice, and 35% of bread typically go to waste.

Shelf Engine's business model is based on automation. The company automates the entire ordering process, freeing up labor for tasks that add value to the customer experience. Orders are automatically submitted to suppliers, eliminating the need for manual SKU scanning, overriding CAO suggestions, or guessing games.

The company's solution not only reduces waste and increases efficiency but also helps to increase sales by reducing out-of-stock situations that can erode customer loyalty. By accurately forecasting customer demand, Shelf Engine helps grocery retailers keep their shelves fully stocked, which can lead to increased sales and customer satisfaction.

In terms of revenue, Shelf Engine likely operates on a subscription-based model, charging grocery retailers a regular fee for access to its forecasting and ordering automation services.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2015
Headquarters
Seattle, United States
Employees
15
Open positions
None listed
Dealroom signal
66.3/100
Sub-industry
Waste Solution, In-store Retail & Restaurant Tech
Sector
Energy, Retail, Inventory Management, Core AI, Waste Reduction, Food Waste, Sustainable Development Goals, Climate Tech
Technology
Artificial Intelligence, Machine Learning
Business model
Marketplace & ecommerce, SaaS
Client focus
b2b

Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Mar 2025 $0 — Crisp ↗
LATE VCOther financing Sep 2021 $43M $172M Correlation Ventures · Founders Co-Op · Foundation Capital · Firebolt Ventures —
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Shelf Engine website traffic

Latest recorded traffic for Shelf Engine is 730 monthly website visits, down 54.4% over the last three months. Shelf Engine's team declined 21.1% over the past year.

Latest monthly visits730 3-month web change-54.4% 1-year team growth-21.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

15 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A7 investors entered at this stage

Series B and later1 investor entered at this stage

  • PROOF

Other known investors1 additional known investor

  • Crisp
Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Shelf Engine on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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