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Setu

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Provides an API infrastructure that are used by businesses to reimagine onboarding, payments, deposits, lending, and data empowerment

Bengaluru, IndiaFounded 2018Fintech
Valuation $0–100M Latest valuation · 2022
Revenue <$1M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Setu and the history behind them.

About Setu

Setu is a fintech company that provides API-driven financial infrastructure to businesses, enabling them to offer seamless financial services to their customers. Operating in the financial technology sector, Setu serves a diverse range of clients including banks, financial institutions, and digital platforms. The company offers a suite of APIs that facilitate bill payments, KYC (Know Your Customer) verification, and UPI (Unified Payments Interface) integration. These services allow businesses to streamline their financial operations and enhance customer experience by integrating financial services directly into their platforms. Setu's business model revolves around providing these APIs as a service, charging clients based on usage and transaction volumes. This model ensures a steady revenue stream while allowing clients to scale their financial services without significant upfront investment. The company also offers no-code integration options, enabling businesses to quickly adopt their solutions without extensive technical expertise. Setu operates in the rapidly growing fintech market, focusing on making financial services accessible and affordable for all. By eliminating the need for multiple integrations, Setu simplifies the process of offering financial products such as insurance policies, credit lines, and debit cards on demand. Keywords: API-driven, fintech, bill payments, KYC verification, UPI integration, financial infrastructure, no-code integration, digital platforms, financial services, scalable solutions.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2018
Headquarters
Bengaluru, India
Employees
378
Open positions
16
Dealroom signal
87.2/100
Industry
Fintech
Sub-industry
Payments, Financial Management Solutions
Sector
Fintech, Financial Service, financial inclusion
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Setu.

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Jun 2022 $73M $73M Pine Labs
SERIES AEquity / VC Apr 2020 $15M $58M Bharat Inclusion Seed Fund · Lightspeed Venture Partners · Alpha Wave Global
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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
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Growth signals

Setu website traffic

Latest recorded traffic for Setu is 670K monthly website visits, up 31.4% over the last three months. Setu's team grew 43.2% over the past year.

Latest monthly visits670K 3-month web change+31.4% 1-year team growth+43.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
InfraDigital NusantaraProvides digital payments and online student registration services Jakarta, Indonesia Operational 35
TpagaA payment gateway and consolidates its digital offer from a mobile wallet that financially empowers Colombians Bogotá, Colombia Operational
Even Responsible FinanceEven Responsible Finance, Inc. (fka Yett, Inc.) gives you a consistent paycheck every week, no matter how many hours you got this week. Even does this by setting aside a little bit of money for you in good weeks, and by giving you interest-free credit in bad weeks Oakland, United States Acquired
TrisbeeProviding payment solution for freelancers and online and offline businesses Prague, Czechia Operational
ProgcapEvolutionising the way financial access is delivered to underserved segments of the Indian retail economy, through specialized financing and technology products that empower small and medium businesses (SMBs) to progress without obstacles New Delhi, India Operational
KobaküsAllows to manage all bank accounts on a single platform, simultaneously and with high security Istanbul, Türkiye Operational
PayskyNext-generation electronic payment solutions provider Dubai, United Arab Emirates Operational
Blast.comTurns Games Into Micro-Savings Tools Newport Beach, United States Acquired
Showing 8 of the closest matchesCompare every metric →

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A1 investor entered at this stage

Other known investors2 additional known investors

  • Pine Labs
  • Lightspeed India
Team profiled 26 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇮🇳 India98%
🇦🇷 Argentina0.7%
🇮🇪 Ireland0.7%
🇮🇩 Indonesia0.7%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Setu on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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