S
Setu
Provides an API infrastructure that are used by businesses to reimagine onboarding, payments, deposits, lending, and data empowerment
About Setu
Setu is a fintech company that provides API-driven financial infrastructure to businesses, enabling them to offer seamless financial services to their customers. Operating in the financial technology sector, Setu serves a diverse range of clients including banks, financial institutions, and digital platforms. The company offers a suite of APIs that facilitate bill payments, KYC (Know Your Customer) verification, and UPI (Unified Payments Interface) integration. These services allow businesses to streamline their financial operations and enhance customer experience by integrating financial services directly into their platforms. Setu's business model revolves around providing these APIs as a service, charging clients based on usage and transaction volumes. This model ensures a steady revenue stream while allowing clients to scale their financial services without significant upfront investment. The company also offers no-code integration options, enabling businesses to quickly adopt their solutions without extensive technical expertise. Setu operates in the rapidly growing fintech market, focusing on making financial services accessible and affordable for all. By eliminating the need for multiple integrations, Setu simplifies the process of offering financial products such as insurance policies, credit lines, and debit cards on demand. Keywords: API-driven, fintech, bill payments, KYC verification, UPI integration, financial infrastructure, no-code integration, digital platforms, financial services, scalable solutions.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2018
- Headquarters
- Bengaluru, India
- Employees
- 378
- Open positions
- 16
- Dealroom signal
- 87.2/100
- Industry
- Fintech
- Sub-industry
- Payments, Financial Management Solutions
- Sector
- Fintech, Financial Service, financial inclusion
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Setu.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jun 2022 | $73M | $73M | Pine Labs | ↗ |
| SERIES A✓Equity / VC | Apr 2020 | $15M | $58M | Bharat Inclusion Seed Fund · Lightspeed Venture Partners · Alpha Wave Global | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Setu is 670K monthly website visits, up 31.4% over the last three months. Setu's team grew 43.2% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Lightspeed Venture Partners
Bharat Inclusion Seed Fund
Series A1 investor entered at this stage
Other known investors2 additional known investors
Pine Labs
Lightspeed India
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Setu on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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