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Serena & Lily

eCommerce & Marketplaces · Sausalito, United States · Founded 2003

Serena & Lily is a Sausalito-based company founded in 2003 that operates as a wholesaler and retailer of high-end home furnishings. The company has a distinct aesthetic that blends classic design influences with a casual, coastal, and relaxed "California style." Their product line is extensive, covering various categories such as furniture, bedding, bath products, lighting, rugs, and decor. They also offer a specialized collection for nurseries and kids' rooms. The business primarily serves affluent consumers who are looking to create a refined yet comfortable living space. Serena & Lily operates through a multi-channel retail model that includes a significant e-commerce presence through its website, as well as physical retail locations known as "Design Shops" in several states. This approach allows the company to reach a broad customer base across the United States. The company has raised a total of $89.2 million in funding over several rounds, indicating strong investor confidence in its brand and business model. Keywords: home furnishings, coastal design, luxury decor, e-commerce, retail, furniture, lighting, rugs, nursery, bedding