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Sera Systems

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A software company that provides comprehensive business solutions for home services industry

Dallas, United StatesFounded 2018Other B2B Software
Valuation $50–100M Last recorded · 2023
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Sera Systems and the history behind them.

About Sera Systems

Sera Systems offers a comprehensive field service management (FSM) software designed to enhance profitability and operational efficiency for HVAC, plumbing, and electrical businesses. The software addresses common industry challenges such as incorrect pricing and inefficiencies, which often result in lower profit margins. Sera's platform simplifies business operations by ensuring accurate margin and labor pricing, and it includes features like memberships to keep technicians engaged during slower periods. The company primarily serves small to medium-sized home service businesses looking to streamline their operations and improve their bottom line.

Sera operates in the home service market, which is a substantial segment within the broader field service industry. The business model is subscription-based, providing recurring revenue through software licenses. Additional revenue streams include premium features and customization options. The company differentiates itself from other FSM providers through its user-friendly interface and proven ability to increase profitability for its clients.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2018
Headquarters
Dallas, United States
Employees
31
Open positions
4
Dealroom signal
62.9/100
Industry
Home Living, Enterprise Software
Sector
Other B2B Software
Business model
SaaS
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC May 2023 $10M $59M Undisclosed ↗
SERIES A✓Equity / VC Oct 2021 $12M $47M Southland Industries —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
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Growth signals

Sera Systems website traffic

Latest recorded traffic for Sera Systems is 8.7K monthly website visits, up 24.3% over the last three months. Sera Systems's team grew 3.3% over the past year.

Latest monthly visits8.7K 3-month web change+24.3% 1-year team growth+3.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Southland Industries
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Sera Systems on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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