Sequra

Sequra, a Spanish fintech company established in 2014, has carved out a significant niche in the 'Buy Now, Pay Later' (BNPL) market. The company was founded by David Bäckström, who brought his experience from the payments and e-commerce sectors to address a gap in the Spanish market for flexible payment solutions. He observed that while installment payments were common in brick-and-mortar retail, they were largely absent from the online space, a realization that directly led to Sequra's inception.

The core of Sequra's business is providing a suite of payment solutions to online merchants, enabling their customers to split payments, pay later, or receive their order before paying. This service is designed to increase conversion rates and average order values for retailers by offering consumers greater financial flexibility at the point of sale. The company operates primarily in Southern Europe, serving a wide array of e-commerce clients, from small businesses to large enterprises. Its revenue model is based on charging merchants a fee for each transaction processed through its platform. For consumers, the service integrates directly into the checkout process, requiring no lengthy registration and providing instant credit decisions, which simplifies the purchasing journey.

Sequra's platform distinguishes itself by focusing on a seamless and transparent user experience, which has helped it build a base of over 4 million users. Significant milestones for the company include securing substantial funding rounds, such as a €150 million debt financing deal with Citi in 2021 and a later €50 million asset-backed financing agreement with Chenavari, which underscore investor confidence in its business model. These financial injections have been pivotal for scaling its operations and expanding its merchant portfolio, which now exceeds 8,500 partners. The company has also demonstrated a commitment to responsible lending, assessing the real-time purchasing power of users to ensure affordability and maintain a sustainable growth trajectory.

Keywords: Buy Now Pay Later, BNPL, e-commerce payments, fintech, payment solutions, consumer finance, online retail, point-of-sale financing, Southern Europe, merchant services