Divido

About Divido

Divido operates as a whitelabel platform for retail finance, enabling enterprises, retailers, and banks to offer 'buy now, pay later' (BNPL) services to their customers under their own brand. Founded in 2014 by Christer Holloman, Anders Hallsten, and Fredrik Borgquist, the London-based company provides a multi-lender, multi-country platform that can be integrated by merchants both online and in-store.

The company's business model is centered on licensing its technology to financial institutions and merchants. Instead of being a direct lender, Divido connects customers with a network of lenders at the point of sale, allowing them to split the cost of a purchase into manageable installments. This approach allows retailers to increase sales and average order values while giving lenders access to a broader customer base. Revenue is generated through a combination of setup fees, monthly licensing fees, and a percentage fee per transaction processed through the platform.

The platform itself is designed to be highly flexible and scalable. It allows merchants to select from a panel of lenders, which promotes competition and helps secure higher customer acceptance rates and lower fees. Key features include the ability to operate across different countries and a quick, paperless application process for consumers. This positions Divido as a technology partner for established financial players and large retailers looking to enter the BNPL space without building the infrastructure from scratch.

Founder Christer Holloman, who serves as CEO, has a background in media and technology, having previously worked at companies like The Times and Glassdoor. This experience in technology and media has informed Divido's strategy of providing a seamless, user-friendly platform that enhances the customer journey for major retailers and financial institutions.