D
Divido
Fintech · London, United Kingdom · Founded 2014
A platform that's offering instalment payment solutions for e-commerce sites and offline merchants MoreLess
Divido operates as a whitelabel platform for retail finance, enabling enterprises, retailers, and banks to offer 'buy now, pay later' (BNPL) services to their customers under their own brand. Founded in 2014 by Christer Holloman, Anders Hallsten, and Fredrik Borgquist, the London-based company provides a multi-lender, multi-country platform that can be integrated by merchants both online and in-store.
The company's business model is centered on licensing its technology to financial institutions and merchants. Instead of being a direct lender, Divido connects customers with a network of lenders at the point of sale, allowing them to split the cost of a purchase into manageable installments. This approach allows retailers to increase sales and average order values while giving lenders access to a broader customer base. Revenue is generated through a combination of setup fees, monthly licensing fees, and a percentage fee per transaction processed through the platform.
The platform itself is designed to be highly flexible and scalable. It allows merchants to select from a panel of lenders, which promotes competition and helps secure higher customer acceptance rates and lower fees. Key features include the ability to operate across different countries and a quick, paperless application process for consumers. This positions Divido as a technology partner for established financial players and large retailers looking to enter the BNPL space without building the infrastructure from scratch.
Founder Christer Holloman, who serves as CEO, has a background in media and technology, having previously worked at companies like The Times and Glassdoor. This experience in technology and media has informed Divido's strategy of providing a seamless, user-friendly platform that enhances the customer journey for major retailers and financial institutions.
Keywords: retail finance, BNPL platform, point-of-sale finance, whitelabel financing, consumer lending, e-commerce financing, merchant solutions, fintech, installment payments, lending technology
Company overview
Divido company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2014
- Headquarters
- London, United Kingdom
- Employees
- 2
- Open positions
- None listed
- Dealroom signal
- 60.8
Valuation & funding
Divido funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Jun 2021 | $30M | $120M | IQ Capital · Sony Innovation Fund · Dawn Capital · HSBC | — |
| SERIES A✓Equity / VC | Sep 2018 | $10M | $40M | Dawn Capital · Initial Capital · Mangrove Capital Partners · MasterCard | — |
| EARLY VC✓Equity / VC | Jul 2017 | $0 | — | Initial Capital | — |
| SEED✓Equity / VC | Mar 2017 | — | — | BMW Innovation Lab | — |
| GRANT✓Other financing | Mar 2017 | $0 | — | Momentum London | — |
| SEED✓Equity / VC | Sep 2016 | DN Capital · JD Works | — | ||
| GRANT✓Other financing | Sep 2016 | Undisclosed | — | ||
| SEED✓Equity / VC | Sep 2016 | Mangrove Capital Partners · IQ Capital · DN Capital | ↗ | ||
| SEED✓Equity / VC | Jun 2015 | IQ Capital · Initial Capital | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
| Year | Revenue | Growth | Profit | Margin |
|---|---|---|---|---|
| 2026 | $4.8M | 0% | −$9.6M | -198.3% |
| 2025 | $4.8M | 0% | −$9.6M | -198.3% |
| 2024 | $4.8M | 0% | −$9.6M | -198.3% |
| 2023 | $4.8M | 0% | ||
| 2022 | $4.8M | -26.8% | ||
| 2021 | $6.6M | 0% | ||
| 2020 | $6.6M | — |
Growth signals
Divido website traffic
Latest recorded traffic for Divido is 730 monthly website visits, up 508.3% over the last three months. Divido's team grew 0% over the past year.
Comparisons
Divido compared with similar companies
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Talent graph
Divido's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Divido has talent and traffic
team presence
In the news
Latest news about Divido
Recent press, funding announcements, and product moves mentioning Divido — open to read from the original sources.
Market sentiment
What the market is saying about Divido
An AI-synthesized read of the highest-engagement posts about Divido on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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