Whisbi

About Whisbi

Founded in 2008 by Alex Bisbe and Jose Luis Cantero, Whisbi is a Barcelona-based technology company that has carved a niche in the live commerce and customer engagement sector. Alex Bisbe, the CEO, brought entrepreneurial experience to the venture, having previously served as CEO for an outsourcing company and directed a telemarketing firm, along with mentoring in the Barcelona startup scene. The company operates on a subscription-based, software-as-a-service (SaaS) model, generating revenue by charging clients a recurring fee, often on a per-user, monthly basis.

Whisbi's platform is designed to enhance online sales and customer interactions for large enterprises by integrating multiple communication channels. The core of its offering is a suite of tools that includes live video, one-way video chat, co-browsing, voice calls, and automated chatbots. This allows sales agents to engage with website visitors in real time, providing personalized product demonstrations and assistance. A notable feature is the ability for sales staff to use wearable cameras or smartphone cameras to stream live video from a physical store or showroom directly to an online customer, effectively bridging the gap between digital and physical retail. The platform also includes functionalities for lead distribution, which automatically routes potential customers to the appropriate sales representative, and a detailed analytics dashboard to monitor performance metrics.

The company primarily serves large enterprises in sectors such as telecommunications, automotive, insurance, retail, and banking, with a client roster that has included prominent names like Vodafone, Fiat, and O2. The platform is engineered to integrate with existing CRM and e-commerce systems, facilitating a more streamlined workflow for its clients. Over its history, Whisbi has secured $12.5 million in funding across seven rounds, with its latest Series B round in October 2019, led by Cipio Partners. In a significant milestone, Finnish SaaS company Giosg acquired Whisbi in April 2023, a move intended to combine their geographic footprints and technological expertise for wider global expansion.