SendMe

About SendMe

SendMe, Inc. operates as an on-demand meat delivery service catering to both individual households and food businesses in Nigeria. Founded in 2021 and headquartered in Ibadan, the company addresses the challenge of accessing clean meat by providing a streamlined ordering and delivery process. The venture is the brainchild of CEO Daniel Afolayan, who transitioned from a career as a medical doctor to technology, driven by a passion for product management. His journey included a role as a Growth Lead at SeamlessHR and founding an innovation hub and a logistics company before establishing SendMe.

The company's core service enables customers to order a variety of meats—including beef, goat, chicken, and fish—and have them delivered within approximately three hours. To facilitate this, SendMe developed a chatbot that allows users to place orders directly through the popular messaging platform, WhatsApp. This approach simplifies the purchasing process, making it accessible to a wide customer base. The business model is centered on direct-to-consumer (B2C) and business-to-business (B2B) sales of meat products.

SendMe successfully attracted early-stage investment, participating in the Y Combinator Winter 2022 accelerator program. The company has secured $2.42 million in funding from a pool of investors that includes Y Combinator, Goodwater Capital, Voltron Capital, and Ingressive (Nigeria). This financial backing has supported its operations and growth within the Nigerian market, where it employed around 40 people as of its Y Combinator batch participation.