Yello Digital Marketing

The company's history is marked by a series of significant acquisitions, particularly in the Southeast Asian market. In 2015 alone, YDM acquired majority stakes in several key players. This includes the Indonesian adtech firm Adplus, founded in 2012 by Yazid Faizin and Pandu Wirawan; the Singapore-based influencer and content marketing group Gushcloud, founded in 2011 by Vincent Ha and Althea Lim; and the Thai online marketing company Adyim. Later, in 2018, YDM acquired Computerlogy, a Thai social media analytics developer founded in 2009. Following the Gushcloud acquisition, YDM established its Southeast Asian headquarters in Singapore.

YDM's business model centers on creating a comprehensive digital marketing group that leverages the specialized capabilities of its acquired companies. This alliance allows YDM to offer a full suite of services, including digital strategy, content creation, social media management, influencer marketing, adtech solutions, website design, and mobile app development. Revenue is generated through providing these varied online and offline marketing services to a broad client base, which exceeds 5,000 clients across multiple countries. The group serves major international brands such as L'Oreal, Amway, AXA, Coca-Cola, and Samsung.