COMPANY PROFILE

Selma

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Personal investment assistant for people who have better things to do than to follow financial markets

Zurich, SwitzerlandFounded 2016Fintech

Valuation $25–50M Last recorded · 2023

Revenue <$1M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Selma

Selma.io is a digital financial advisory platform designed to simplify the investment process for Swiss residents. The company operates in the financial technology (fintech) sector, providing personalized investment strategies and insights through a user-friendly online interface. Selma.io caters primarily to individual investors looking for a straightforward and efficient way to manage their finances and grow their wealth. The platform offers a range of services, including investment advice, portfolio management, and financial education resources. Selma.io's business model revolves around subscription fees and management fees based on the assets under management (AUM). By leveraging technology, Selma.io aims to make professional financial advice accessible and affordable for a broader audience. The company generates revenue through a combination of fixed fees and a percentage of the investment returns.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2016
Headquarters: Zurich, Switzerland
Employees: 32
Open positions: None listed
Dealroom signal: 66.0/100
Industry: Fintech
Sub-industry: Financial Management Solutions, Wealth Management
Sector: Fintech, Wealth Management, Risk Management, Luxury, Woman Founder, slush22
Technology: Mobile app
Business model: Marketplace & ecommerce, SaaS
Client focus: b2c
Links: Website LinkedIn X

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Funding history

8 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
EARLY VCOther financing	Mar 2026	$0	—	Unita Capital Group AG	↗
CONVERTIBLEOther financing	Sep 2024	$1.6M	—	Republic	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Selma website traffic

Latest recorded traffic for Selma is 1K monthly website visits, down 41.2% over the last three months. Selma's team declined 8.6% over the past year.

Latest monthly visits1K 3-month web change-41.2% 1-year team growth-8.6%

Monthly website visitsJan 2016–Mar 2025

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