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MoneyFarm
Fintech · London, United Kingdom · Founded 2011
Helps individuals invest and manage their savings MoreLess
Moneyfarm is a digital wealth management platform that leverages smart technology and expert advice to simplify investing for its clients. The company operates in the financial technology sector, serving over 130,000 investors who are looking to grow their wealth.
Moneyfarm's business model is centered around providing easy-access investing via the web. The platform offers active management and holistic portfolio reviews, allowing clients to make informed decisions about their investments. Clients can choose to invest in expertly managed portfolios for peace of mind or select their own assets for a more hands-on approach.
One of the key features of Moneyfarm is its Liquidity+ money market investment solution. This offers a competitive 5.3% gross annualised yield on cash, making it an attractive option for those saving for short-term goals. However, it's important to note that while this is a low-risk investment, the value of investments can fall and investors may get less than they invested.
Moneyfarm's revenue is generated through transparent pricing, which includes management fees based on the amount of assets under management. The company's returns are sensitive to the Bank of England’s deposit rate fluctuations, meaning that lower rates can lead to lower yields and higher rates can lead to higher yields.
In summary, Moneyfarm is a digital wealth management platform that combines smart technology with expert advice to help investors grow their wealth.
Keywords: Digital Wealth Management, Smart Technology, Expert Advice, Easy-Access Investing, Active Management, Portfolio Reviews, Liquidity+ Money Market Investment, Low-Risk Investment, Transparent Pricing, Bank of England’s Deposit Rate Fluctuations.
Company overview
MoneyFarm company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2011
- Headquarters
- London, United Kingdom
- Employees
- 236
- Open positions
- 14
- Dealroom signal
- 76.6
- Investment activity
- 3 companies · latest Dec 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
MoneyFarm funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Jan 2022 | $58M | $233M | M&G · Poste Italiane | ↗ |
| SERIES COther financing | Sep 2019 | $44M | $176M | Poste Italiane | — |
| SERIES BOther financing | May 2018 | $51M | $202M | Cabot Square Capital · The Sardinia Foundation · United Ventures · Endeavor Catalyst | — |
| SUPPORT PROGRAMOther financing | Jan 2017 | $0 | — | Tech Nation | — |
| SERIES AOther financing | Sep 2016 | $7.7M | $31M | Allianz X | — |
| SERIES AOther financing | Nov 2015 | United Ventures · Cabot Square Capital | — | ||
| EARLY VCOther financing | Jan 2014 | United Ventures | — | ||
| EARLY VCOther financing | Aug 2012 | United Ventures · XYence | — | ||
| SEEDOther financing | Mar 2011 | United Ventures | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
| Year | Revenue | Growth | EBITDA | Margin |
|---|---|---|---|---|
| 2026 | $25M | 0% | −$18M | -73.9% |
| 2025 | $25M | 0% | −$18M | -73.9% |
| 2024 | $25M | +14.8% | −$18M | -73.9% |
| 2023 | $21M | +11.6% | −$18M | -84.8% |
| 2022 | $19M | +48.1% | −$18M | -94.6% |
| 2021 | $13M | +67.5% | −$14M | -107.6% |
| 2020 | $7.7M | — | −$15M | -193.5% |
Growth signals
MoneyFarm website traffic
Latest recorded traffic for MoneyFarm is 390K monthly website visits, up 0% over the last three months. MoneyFarm's team grew 4.4% over the past year.
Hiring
Open positions at MoneyFarm
Current openings linked to this company in Dealroom.
Comparisons
MoneyFarm compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
MoneyFarm investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Profile PensionsPreston, United KingdomStraight-talking pension advice
$2.8Mvaluation
Vaamo FinanzFrankfurt, GermanyThe easiest way for generations X and Y to create wealth
$11Mvaluation
Ernest.AILondon, United KingdomErnest helps with financial habits by answering your questions and proactively giving you insights
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Talent graph
MoneyFarm's talent
Source: Dealroom Talent Intelligence.
Investors
10 investors on MoneyFarm's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where MoneyFarm has talent and traffic
team presence
In the news
Latest news about MoneyFarm
Recent press, funding announcements, and product moves mentioning MoneyFarm — open to read from the original sources.
Market sentiment
What the market is saying about MoneyFarm
An AI-synthesized read of the highest-engagement posts about MoneyFarm on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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