selfologi

About selfologi

Selfologi operates as a digital marketplace and informational hub focused on the cosmetic treatment industry, headquartered in Dubai. The company was established in 2021 to address a significant gap in the market for reliable, transparent, and accessible information regarding aesthetic procedures. Its founder, Tamer Wali, leveraged over three decades of experience in the sector, including his role as CEO of a major distributor of aesthetic medical devices in the Middle East, to conceive a platform that demystifies cosmetic treatments for consumers. He observed that while consumer interest was high, with over a million monthly searches in the GCC, a large percentage of clinics lacked a digital presence or online booking capabilities.

The company's core offering is a dual-purpose platform. For consumers, it is a one-stop-shop to discover, learn about, and book a wide array of cosmetic treatments. The platform provides expertly written, medically verified content in both English and Arabic, covering everything from fillers and laser hair removal to cosmetic dentistry. Users can compare clinics and practitioners, filter by location or price, and read user-generated reviews to make informed decisions. For clinics and practitioners, selfologi serves as a digital storefront, enhancing their online visibility and providing an end-to-end system for managing bookings and connecting with a targeted client base.

The business generates revenue by charging clinics a commission for each referral and booking made through the platform. This model allows the service to remain free for consumers seeking information and appointments. Following its establishment, selfologi secured a significant $17.5 million in seed funding in mid-2021, co-led by its founder and the Xenel International group, which enabled the scaling of its technology and services. The platform officially launched its booking marketplace in the UAE in March 2022, marked by a prominent light show on the Burj Khalifa, with plans for expansion into Saudi Arabia and other regional markets.