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SeeTree

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Visibility, monitoring, and actionable analytics to optimize your farming

Tel Aviv-Yafo, IsraelFounded 2017Food
Valuation $100–250M Last recorded · 2024
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SeeTree and the history behind them.

About SeeTree

SeeTree provides a data-driven intelligence platform for tree farming, offering growers granular, per-tree insights to optimize operations. Founded in 2017 by Israel Talpaz, Barak Hachamov, and Guy Morgenstern, the company is headquartered in Tel Aviv, Israel, with a global presence in the USA, Brazil, Mexico, and South Africa. The founding team's expertise is a core asset; CEO Israel Talpaz brings over 30 years of experience from the Israeli defense and intelligence sectors, applying data-driven strategies to agriculture. Barak Hachamov is a serial entrepreneur with a history of successful ventures, while Guy Morgenstern contributes extensive experience in R&D and technology management.

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The company's core offering is an end-to-end service that functions as an "Operating System for Trees." It digitizes tree farms by creating a unique digital identity for every tree, enabling precise monitoring of health and productivity. To achieve this, SeeTree employs a multi-layered data collection strategy, utilizing military-grade drones, ground sensors, satellite and aerial imagery, and field scouts. This data is then processed through proprietary artificial intelligence and machine learning algorithms to deliver actionable insights. Farmers access this information through a dashboard that tracks key metrics like tree health, pest and disease presence, and growth rates, allowing for targeted interventions.

SeeTree operates on what appears to be a subscription-based model, providing its intelligence services to large-scale growers, farmers, and forestry companies. By delivering precise analytics, the platform helps clients optimize the use of resources such as water and fertilizers, reduce crop loss, and improve fruit production, which can increase efficiency and profitability. Since its inception, the company has secured significant funding, including a $17.5 million Series C round in January 2024, bringing its total funding to over $60 million. These funds are allocated to expanding into new crop types and key geographical markets.

Source: Dealroom company data

At a glance

Founded
2017
Headquarters
Tel Aviv-Yafo, Israel
Sector
Food
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning SeeTree.

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Investors

15 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Canaan Partners Israel
  • Uri Levine

Series A8 investors entered at this stage

Series B and later5 investors entered at this stage

  • OurCrowd
  • European Bank for Reconstruction and Development
  • HSBC Asset Management
  • The Founders Kitchen
  • SmartAgro Sustainable Innovations
Employees mapped 64 incl. 2 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇮🇱 Israel44.4%
🇺🇦 Ukraine28.9%
🇧🇷 Brazil15.6%
🇿🇦 South Africa4.4%
🇬🇧 United Kingdom2.2%
Top 5 of 6 shown
Web traffic by country
4.8K monthly visits
across markets
🇺🇸 United States37.5%
🇮🇳 India20.8%
🇧🇷 Brazil16.7%
🇮🇱 Israel14.6%
🇮🇩 Indonesia6.3%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SeeTree on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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