Sedona Systems

About Sedona Systems

Sedona Systems, founded in 2014 by Ori Gerstel and Yossi Wellingstein, established itself as a key player in multilayer network automation and control before its acquisition by Cisco in May 2021. The company was headquartered in Palo Alto, California, with its research and development facilities located in Israel. The founders brought significant industry experience to the venture; Ori Gerstel is a recognized expert in optical networking and SDN, while Yossi Wellingstein is a serial entrepreneur. This background was pivotal in developing Sedona's core technology.

The company's flagship product, NetFusion, is a network intelligence and automation platform designed for communication service providers (CSPs). It addresses the complexity of modern networks, which are often composed of equipment from multiple vendors and operate across different technological layers (like IP and optical). NetFusion operates by automatically discovering and mapping the entire network, from the physical fiber (Layer 0) up to the packet layer (Layer 3), creating a single, unified view. This comprehensive visibility allows CSPs to manage disparate systems as one cohesive network through a single interface. The platform's software-only solution connects to network equipment and controllers from all major vendors, making it a vendor-agnostic tool.

Sedona Systems' business model centered on licensing its NetFusion software to large communication service providers. This model enabled clients like Verizon and Vodafone to automate network management, optimize traffic flow, and reduce operational expenditures. By providing a real-time, dynamic model of the network, NetFusion allows operators to simulate changes, predict their impact, and automate processes that were previously manual and siloed. This capability became particularly crucial for managing transformations like 5G network slicing and routed optical networking. Following its acquisition, Sedona's technology was integrated into Cisco's Crosswork network automation portfolio, enhancing Cisco's offerings for the service provider market.