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Sedna

AI · London, United Kingdom · Founded 2017

Sedna is a data-driven communication platform that pushes profitability. Learn more at www.sedna.com MoreLess

Sedna.com is a technology startup that provides innovative software solutions to help businesses optimize their operations and increase their efficiency. The company's primary offerings are two products, Stream and Pulse, which are designed to maximize productivity and reveal hidden value in a company's data.

Sedna operates in the business software market, serving clients across various industries that are looking to streamline their operations and make more informed decisions. The company's solutions are particularly beneficial for businesses that handle a high volume of data and need to manage it effectively.

The company's business model revolves around providing software as a service (SaaS). This means that clients subscribe to Sedna's services, typically on a monthly or annual basis, and in return, they get access to the company's software and any updates or improvements that are made. This model allows Sedna to generate a steady stream of revenue while also providing value to its clients by helping them improve their operations.

Sedna's software helps businesses increase their deal volume by providing real-time market insights and improving client relationships. It also enhances operational efficiency by integrating seamlessly with existing systems, reducing manual work, and saving time. The use of artificial intelligence (AI) in Sedna's software allows for the acceleration of front-line operations and the maximization of opportunities.

In summary, Sedna.com is a SaaS startup that provides businesses with software solutions to improve their efficiency and decision-making processes. The company operates in the business software market and generates revenue through subscriptions to its services.

Keywords: Software as a Service (SaaS), Efficiency, Data Management, Artificial Intelligence (AI), Operational Streamlining, Market Insights, Client Relationships, Risk Management, Business Software, Subscription Revenue.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Sedna and the history behind them.

Company overview

Sedna company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2017
Headquarters
London, United Kingdom
Employees
169
Open positions
2
Dealroom signal
90.1
Investment activity
5 companies · latest Jul 2025
Capital deployed
Preferred round
ACQUISITION
client focusb2btechnologyArtificial Intelligencebusiness modelSaaSsectorCommunications InfrastructuresectorSaaSsectorTeam Collaborationsectoruk is8 digital and technologiesindustryEnterprise Software

Valuation & funding

Sedna funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Apr 2025 $10M CIBC Innovation Banking
LATE VCOther financing Jul 2023 $42M $168M G. K. Goh Holdings · Insight Partners
SERIES BOther financing Jul 2021 $34M $136M Sap.io · Stride.VC · Chalfen Ventures · Insight Partners
SERIES AOther financing Nov 2020 $10M $40M Mike Chalfen · Emmanuel Cassimatis · Harry Stebbings
SERIES AOther financing Oct 2019 $3.5M $14M Stephane Kurgan · Zach Coelius · Charlie Songhurst · Stride.VC
Showing 5 recorded eventsUnlock the complete deal history →

Financials

Revenue, earnings and profit over time

Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.

YearRevenueGrowthEBITDAMargin
2026 $13M 0% −$979K -7.8%
2025 $13M -9.9% −$979K -7.8%
2024 $14M +4.6% −$979K -7%
2023 $13M -7% −$979K -7.3%
2022 $14M −$979K -6.8%
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Sedna website traffic

Latest recorded traffic for Sedna is 21K monthly website visits, up 0% over the last three months. Sedna's team grew 11.9% over the past year.

Latest monthly visits21K 3-month web change0% 1-year team growth+11.9%
Monthly website visits72 observations · Jun 2020–Jul 2026
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Comparisons

Sedna compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Sedna's talent

Book a demo to see the people
Team profiled 25 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

12 investors on Sedna's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 10 investors entered at this stage
Stephane Kurgan
Zach Coelius
Charlie Songhurst
Stride.VC
Chalfen Ventures
Mike Chalfen
Emmanuel Cassimatis
Harry Stebbings
Insight Partners
Sap.io
Series B+ 2 investors entered at this stage
G. K. Goh Holdings
CIBC Innovation Banking

Global footprint

Where Sedna has talent and traffic

Workforce by country
14 countries with
team presence
🇬🇧 United Kingdom45%
🇳🇴 Norway17.1%
🇿🇦 South Africa13.6%
🇩🇰 Denmark7.1%
🇬🇷 Greece6.4%
Top 5 of 14 shown

In the news

Latest news about Sedna

Recent press, funding announcements, and product moves mentioning Sedna — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Sedna

An AI-synthesized read of the highest-engagement posts about Sedna on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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